Target Operating Models answer the question – how best should your business be structured for success? What roles and responsibilities and ownership functions should be in effect to best support the experiences and expectations of your customers?
The variables that need to be considered to develop target operating models that genuinely improve your business and optimise the way your people work are numerous. From how your company runs the day to day, the degree of seamlessness and efficacy of your technology, how it interfaces with your business operations, how innovative and agile your company is in adopting change, to the commitment and the interest of people you employ to represent the brand and the way they handle exceptions and disaster events and how supported your staff and customers feel – all these factors are critical to your brand’s performance in the market place and on maintaining your grip on your competitive prowess.
These factors are too often overlooked in the pursuit of brand supremacy, but it is these very real factors that help to ensure that your USP and brand integrity are maintained.