Digital and Web Presence

brand and marketing vehicle
Digital, Web and Social Presence

Increasingly, a business’ s digital and web presence and associated social signals are precious brand assets that are indispensable for building branded websites and as a digital agency with strong change management capabilities, we can be your secret weapon. From landing pages to websites to communications and the brand identity that goes with them – all must be considered and executed with great care, clarity and planning. This Forbes article explains how very important great digital is for small to medium business, and professional services firms cannot afford to ignore the power of digital.

Why would you want a branded website? Your branding should be consistent across all media and channels to assure recognisability and reliability, and your website’s ability to engage your target audience is an opportunity to reinforce your branding as well as brand principles with them. Your digital and web presence and the branding that is executed on it is a matter of strategy and is a reflection of some strategic objectives. Your website should be an extension of all that your brand embodies, encompasses and encapsulates and should help to further business objectives. With the use of painstakingly crafted copy and assets, digital marketing based on the analytics of your owned data, search engine and social marketing research, we are the digital agency that can help you construct what actually amounts to a web capability that should be extensible, flexible; fully on-brand and fully on message, not only a branded website.

Your digital and web presence and the data and core brand precepts that go into creating it makes it a microcosm of all other brand efforts and outputs and should be treated as a multi-faceted and highly capable tool. If you need help conceptualizing to the fullest and most effective extent your digital and web presence, start the journey here with us today.

 

Digital and Web presence and high performance websites that make your customers' smile

Go Beyond Web

A Digital Agency that is also a Change Agency

Building branded websites are about identity and strategy and building a digital presence is about transformation – of your thinking of how your business positions and presents in the world and this is driven by your digital processes, your people and your ability to capture and leverage technology and data to get the business you deserve. Being grounded in technology and change management means that our focus extends beyond an attractive front end and breathtaking functionality. We want the experience to be rewarding and to be a great opportunity to present what your brand stands for to the world.
A digital agency for the turbulent future focuses on the transformative capabilities of your business and seeks to link them to your web and digital presence in as many integrative capacities as possible. As a Change Agency, we are uniquely positioned to blend technological know-how, change management expertise and high-performance website design and development to change your customer experience and engagement game and also empower your employees and optimise their experience and capabilities. The possibilities are endless from using AR/VR, web services and digital suites that go beyond the web.

Go Digital with a Unique Digital Agency

Iconify is a digital agency that is genuinely excited about digital technology and about guiding clients on the change management journey to realise their abilities to get their messages out to the right markets through the right channels and finding options for new and exciting and exciting ways to do so. We have extremely strong technical project management experience, forged in years of delivering technology projects for global giants, which we will use to deliver uniquely branded websites.

As a digital and change agency, we have considerable capacity in creating digital strategies that increase your competitive advantage. A strong and positive digital and web presence powers your brand, and as a Change Agency, we help you understand and implement your digital opportunities and options to reinforce your brand’s purpose and drive your brand strategy through meaningful customer engagements and providing outstanding experiences for them.

Building your Digital and web presence is an opportunity to explore opportunities to leverage fantastic new technologies and focus on content that tells your
story and touches people beyond the digital. A digital agency that knows how to structure, plan and implement the change that will be the journey to
an enhanced digital capability is most desirable now. Having a change agency as well means you will get a differentiated and end to end service.

5 Digital Trends to Watch

With the current pace of change, being aware of impending or current digital trends is critical for maintaining dynamism in the business model. What innovations or tools are important for your business to stay relevant and integral to becoming a part of the digital age business model?

The environment within which organisations now operate are more volatile than ever before. Businesses must gain and exert a measure of control of the constantly changing dynamics in the environment, fraught with the headwinds of digital advancement and the unknown. How control can be achieved depends on the strategic and timely deployment of change. Success also largely depends upon the speed of adoption of change  – being aware of the main trends can affect the speed and effectiveness of take-up.

The primary approach and the assumptions underlying change strategy should be that leaders and business need to reckon with and be ready for change and digital, in as many respects as possible. The new ‘operational readiness state’ is defined and validated by digital awareness and capability, implemented under several interrelated elements. The People, Security, Data, Collaboration and Learning elements are explored below.

Talent Acquisition

When considering which digital trends to watch, the item ‘People’ may appear not to be strictly a digital element, but as skilled and highly capable employees underpin strategy and perform the work to be done, it is worthwhile to review the trends and constraints in this area.

The first challenge is attracting and retaining talent and there are still some real constraints in finding staff who are as digitally savvy as is required. Increasingly prevalent are technologies using Artificial Intelligence, Machine Learning, Cyber-security and Data analytics for which it is a very tough market in which to get the right people. Attracting being one obstacle, retention is yet another and in order to do so, companies will need to consider their Digital People Strategy, a primary strand of which must be that employees should be encouraged and enabled to start and run their own initiatives based on their interests. Businesses that can plan in and implement these practices will contribute greatly to their Digital Readiness.

Related to the People element is the human computing intersect of the digital space. AI, RPAs and humans will need to co-exist in a space where humans, even with all the proliferation of office technology over the past 30 years, have been largely dominant, fully in control and driving the direction of application and analytics. With the rise of the human-robot dynamic, this is set to change drastically with increasing tensions at interaction and utilisation points.

The Rise and Rise of Cyber-Insecurity

Cybercrime, with its systems, practitioners and methods,  an increasingly important digital trend, is growing at an exponential rate and while response rates have risen and readiness is improved, businesses are still only playing catch up to a large extent, not least because gaps in everyday security are tripping up unsuspecting legitimate users of company systems, causing frequent incursions and ever more sophisticated and furious attacks.

To successfully combat the many inevitable attacks, People and Digital Risk frameworks should be developed and/or changed to incorporate greater staff involvement, in a more coordinated and regular process to increase and sustain vigilance, awareness and intelligence to ward off potential security breaches that people might otherwise overlook, fail to report or fall foul of.

The Growth of Collaboration

Collaboration is an as yet largely overlooked landmark on the path of digitisation and is a dependency for advancing business’ digital capabilities, generating business value, speed of delivery and contributing to increased competitive advantage in absolute terms.

The scope of collaboration is not limited to internal stakeholders and advantages accrue and compound for the ability to collaborate with external as well as internal stakeholders, from suppliers to customers. Cooperation across functions, geographies and business lines ceases to seem counterintuitive, creating huge efficiencies and transparency through cross functional integration of processes, and therefore in helping to gain task clarity and timely input from all relevant parties. Of course, the tools chosen for collaboration must be fit for purpose and suited to the shape and working practices of the organisations. Ideally, the tools should help to improve those too.

Data Insights

Business insights transferable at speed across different teams generated through the application of data mining and analytics will be a definitive catalyst of radical change in the coming decade, not least in the customer experience space. These will be gleaned from human intelligence and customer data and other data available in the organisation.

High Velocity Learning

Instituting and exploiting high-velocity practices and techniques is central to becoming an organisation that contend with the speed of change while positioning your company to adopt the change and tools that will create greater digital capabilities and enable the business to compete. Businesses need to be aware of the latest digital trends and implement tools and solutions that are the standard in their sector. Implementing Cloud Computing will need to be prioritised and planned for, as will Big Data.

Champions, charged with decision making and budgetary authority to review and make the case for tools that should be adopted and then ensure that there is headroom in the budget to acquire these tools, should be appointed.

One of the simplest but yet most significant adoptions is ensuring integration with and a managed presence, on social media, along with an analytics capability and a clear social media strategy.

A programme to discover businesses processes that lend themselves to automation should be undertaken, Automation is the gateway to realising true efficiencies in your business and the process to decide what can be automated should lead to an overall streamlining of your process. Dependent on the size of your business, enterprise resource planning tools, while not new can provide a great platform for promoting and understanding a logical flow of your business structure.

Finally, fostering an innovation mindset and building a bedrock on which to securely build and catalyse innovation, through the building out of an innovation ecosystem.

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