#1 Strategic Brand Agency for Rebels

Strategy, Purpose, Change, Value

A Brand Agency that Cares as Much About What’s Inside as What’s Outside

If you need help to realise your vision for your new product or business, a strategic creative brand agency is more necessary than ever before because to build your brand and reputation, how the business works matters. Silos don’t serve businesses well and strategy creates a bridge between critical operations and stakeholders.

You deserve a brand partner that cares as much about what’s happening on the inside of your business, as what it looks like on the outside. We are a creative consulting company that think just like this because this builds your brand. Change is wide-ranging and disruptive. We make sure it’s also connective, constructive and supportive of your brand’s purpose, principles and perception, ultimately boosting your brand reputation, message and relevance.

We’re here for rebellious, ambitious business owners, leaders of established businesses and startups who want to stand out for standing for something. We can provide powerful strategies for brand positioning, perception, processes and behaviours and build your brand. That’s what a brand agency should deliver and that’s the difference a strategic creative agency brings – thinking about your business as a whole and having strategies that move the needle on your objectives and on how your brand is perceived.

The brand assets we can help you create are just as important as the strategic and analytical work we will do, to establish what constitutes your difference, even your uniqueness. Brand assets are an outworking of this analysis and the degree of excellence will be directly dependent on the degree of depth we go into in defining your purpose and principles.

The purpose of all of it, of course, is brand love and loyalty. To light a fire in people’s hearts and not let it go out is our goal at Iconify.

Bring your brand to life – purpose, strategy and identity for your business.

At the core of brand strategy is purpose, promise and principles, that lead to love and loyalty which a strategic creative brand agency will help you realise

We can help ambitious businesses who want to be seen and heard:
  • define your new brand
  • distil your purpose
  • bring your new brand to a real and vibrant life
  • communicate your value to your target audience
  • clarify and document your vision
  • help you define your target market and refine the segments your company is best suited to pursue
  • help with market research and focus groups
  • prioritise and promote your purpose
  • identify changes you need to make to meet your purpose and attain your vision
  • build a long term brand strategy
  • define your positioning
  • scrutinise your organisation for opportunities for change to elevate the brand
  • understand the end to end drivers of brand reputation through your customer journey and protect those in any change.
  • consider and plan for the risks that your brand may face through its service or product delivery journey
  • communications to create awareness of your brand to new prospects and messaging to engage with them.

 

Strategy, Purpose, Change, Value

A Brand Agency that Cares as Much About What’s Inside as What’s Outside

If you need help to realise your vision for your new product or business, a strategic creative brand agency is more necessary than ever before because to build your brand and reputation, how the business works matters. Silos don’t serve businesses well and strategy creates a bridge between critical operations and stakeholders.

You deserve a brand partner that cares as much about what’s happening on the inside of your business, as what it looks like on the outside. We are a creative consulting company that think just like this because this builds your brand. Change is wide-ranging and disruptive. We make sure it’s also connective, constructive and supportive of your brand’s purpose, principles and perception, ultimately boosting your brand reputation, message and relevance.

We’re here for rebellious, ambitious business owners, leaders of established businesses and startups who want to stand out for standing for something. We can provide powerful strategies for brand positioning, perception, processes and behaviours and build your brand. That’s what a brand agency should deliver and that’s the difference a strategic creative agency brings – thinking about your business as a whole and having strategies that move the needle on your objectives and on how your brand is perceived.

The brand assets we can help you create are just as important as the strategic and analytical work we will do, to establish what constitutes your difference, even your uniqueness. Brand assets are an outworking of this analysis and the degree of excellence will be directly dependent on the degree of depth we go into in defining your purpose and principles.

The purpose of all of it, of course, is brand love and loyalty. To light a fire in people’s hearts and not let it go out is our goal at Iconify.

Bring your brand to life – purpose, strategy and identity for your business.

At the core of brand strategy is purpose, promise and principles, that lead to love and loyalty which a strategic creative brand agency will help you realise

We can help ambitious businesses who want to be seen and heard:
  • define your new brand
  • distil your purpose
  • bring your new brand to a real and vibrant life
  • communicate your value to your target audience
  • clarify and document your vision
  • help you define your target market and refine the segments your company is best suited to pursue
  • help with market research and focus groups
  • prioritise and promote your purpose
  • identify changes you need to make to meet your purpose and attain your vision
  • build a long term brand strategy
  • define your positioning
  • scrutinise your organisation for opportunities for change to elevate the brand
  • understand the end to end drivers of brand reputation through your customer journey and protect those in any change.
  • consider and plan for the risks that your brand may face through its service or product delivery journey
  • communications to create awareness of your brand to new prospects and messaging to engage with them.

 

We’re creative strategists, digital professionals and change experts.

Brand Management

Change, Communications, Risk and Reputation Management
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Brand Strategy

Inside-Out Brand Strategy for Love, Loyalty and Longevity
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Brand Development

Purpose, Principles, Positioning, Story and Guidelines
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Services

Transform your Business & Build Brilliant Brands from the Inside Out

From Strategy, branding and change to software development, CX and digital services, an effective brand is the sum of all parts of your business working in harmony to deliver your brand’s  promise.

Creative brand management, branding and business operations and software change are all services on the spectrum of keeping your brand’s promise and competing effectively and sustainably and we provide Business and IT Services Consulting with Creative Brand Strategy and Marketing on a standalone or integrated basis dependent on your requirements.

The findings of a recent paper were that ‘brand-building efforts… [must be] aligned with organizational processes that help deliver the promises to customers through all [business processes and components]’  because they are important to delivery and customer experience. This belief has driven our approach to brand building with the transformation of business and IT processes in mind.

We create solutions that help your business solve a range of problems in  highly effective and measurable ways.  Achieving cost reduction, improving the brand experience, competitive positioning and adopting methods for agile innovation.

Perhaps your business needs to increase your competitive advantage and claim a market position, to reach customers to whom  your offering would appeal. Or your may need to understand who your customers are and craft communications that will move the needle and then map a customer journey that helps you capture and analyse data that gets you closer to what they value. It may be that your business would  benefit from new software and tools to meet your business objectives and may also be ready to adopt digital and make the organisational changes needed to fully exploit these opportunities.

Whatever you need to better manage your brand,  its image or the underlying business, we stand ready to help you achieve it. Contact us today.

You've come to the right place
Growth, Greater Visibility or Change?

We help clients articulate a new brand promise and build or refine business processes to deliver that promise. Ours is an end to end strategic purpose to process execution approach, on clients’ Brand and Change requirements using our Inside Out Strategy process. In order to help you solve business problems and project your brand as strongly as possible, we provide a range of key business and brand building services to help.

Whether you are a startup that needs to create and establish a brand and make your mark, or an established business seeking to  differentiate or establish new brands to thrive, we offer creative idea generation, brand concept creation and positioning strategy. Building an iconic brand is  a multifaceted process and integrated approach that entails a brand strategy born of purpose, defended by solid and delivery oriented processes and operations, twinned with marketing functions that identify and exploit the needs and nuances of your  target segments.

We use clients’ stated values to align and optimise functions in the business in order to achieve objectives that deliver on your purpose and value principles.  With Business Transformation and Transition capabilities in Change Management and solution development, we can add untold value to aspirational brands. Contact us now.

Services to Transform your business and elevate your brand
What we can do for you

Partner with us to manage brand or business change Projects services, ensuring your people and operating models are robust, resilient and shore up your technology, providing analytical and technical expertise for transformation projects. We are big on innovation and undertake digital transformation and software development.

Established small to medium companies can certainly benefit from our full range of services for innovation consulting, business and IT Services Consulting with Creative Brand Strategy and Marketing, if they are staying innovative and creating new brands or if they are wanting to do. Smaller companies and startups may find that initial brand strategy and implementation is more appropriate. For a flavour of some of the services we can provide to new or established small to medium sized businesses, please see below and contact us.

Creative Brand Management and Business Consulting

Brand Hacks

Story, Image, Identity and Strategy
The works - Purpose, Promise, Position, Proposition and Process
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Business Ops & Advisory

Projects and Transformation
Strategic alignment and operating models
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Software Sprints

Architecture to Xtreme Programming
Get the software you need and implement your IT ambitions
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Agile Innovation

Innovation to promises transformation, across capabilities
Process and technological innovation.
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