Your product in a competitive landscape will not reach the heights your business needs it to without a deliberate, structured and clear positioning strategy. This would have as its objective to create an ownable position in the mind of your segment and all the steps required to do so.
Finding a territory to own
Creating the impetus for the prospective customer to carve out a position for your product requires that messaging targeted at them hold meaning, reward and heightened desire for the kind of fulfillment they would derive from the product. Words have meaning as well as power and the sequence of the words that will create the right triggers and parse the correct connotations must be researched and deployed. The ultimate objective will be to differentiate and create a perception that the product meets wants and needs their prospect might knowingly or unknowingly possess.
Research and Data Analytics
A market positioning strategy is built on business data and seeks to compose the precise chain of words to balance concepts of differentiation, distinction, and similarity in a unified brand-narrative. It is a long-term effort to solidify the identity of a company, and its products or services, in a unique space within the minds of the target audience. It is an organized attempt for a brand to set itself apart from the crowd and influence the way their target audience perceives them. There is value in this process because it allows the maximisation of the segment and creates clarity on unmet needs.
