Homework and first things first, so industry and competitor research is critical. Thorough and honest analysis of your business will help immeasurably for targeting and positioning. First we establish your purpose, your current position and then we start to review how you meet customers needs.When we are across the core facts, we are now in position to begin competitor analysis. The overarching and guiding framework for this is obviously data on the industry and sector as a whole with a clear view on where you and your competitors currently fit.
We will help do the same analysis of competitors to gain a thorough understanding of who they are what they do and as far as can be ascertained, how they do it. We’ll help you do to the research to understand who the players are, what their objectives are and their resultant strategies as well as their capabilities. We apply traditional competitive position analysis to understand where possible power and opportunities lie.
This process of industry and competitor research will help to determine which strategies we should pursue for your business and even help to identify possible gaps in met needs, read possible opportunities in unmet needs.