Are you launching a new product or contemplating a line extension that will need a new brand? Do you believe that your business will benefit from re-positioning or rebranding? For this and many other scenarios, idea generation is indispensable, and is indeed central to successful new brand development and certainly to positioning communications
Idea generation at its best creates impetus and hope and mobilises people. Brand creation, positioning step change, innovation at heart – all require ideas generation. We will assemble focus groups and conduct knowledge gathering and discovery exercises and polling to facilitate brand development. As a creative team, we also value discipline and techniques that help us get up to speed on what the challenges the client is seeking to counter with our services and also methods for validating the potential of those ideas through brainstorming exercises people from diverse backgrounds.
