Brand Strategy Development

Brand strategy development is a key part of standing out and competing on your difference as well as identifying who your primary targets are.

We have a wealth of experience and skill in building your brand or creating a new brand or repairing an existing brand, so that whatever phase of lifecycle your business is in, we can help.

Resonance

We are motivated and energised by the ongoing race to keep your brand relevant, to keep your message and brand resonant. For all your brand and branding requirements, we are your partner to help you to articulate your brand purpose, values and identity, the essence of brand strategy development.

Please  visit our main Brand pages, here to find out more about our brand services.

Brand Strategy – ‘Inside out’ Branding strategy and Branding

To help you formulate your brand strategy, we start from the ‘Inside Out’  to understand what your company stands for and fashion a unique and tenable position for your brand. On this, we base the crafting of your resonant brand, message and communications to adequately counter competition.

If you are just setting out, with your head full of dreams and plans, and you need help to build and plan your business model, we can provide an end to review of how you plan to operate, the possible impediments and advantages, and how to leverage the latter. Please visit our main brand positioning pages  for more information.

We work with clients to align their transformation strategy and implementation plans to core brand purpose tenets and your business’ fundamental values.

What is your brand’s purpose, at its core, what does it stand for and what definable and indefinable benefits does it confer upon your target market that they cannot get elsewhere? How can you started in a crowded marketplace and how do you get your customers to really, truly hear you. You have to speak their language and in order to do this, you really need to understand them, what they want and what they will love. We start with the data and we conduct the analysis that lets our clients confidently hit the right notes – notes that soar and resonate.

Brand risk management to protect brand collateral and reputation

Resonant and established brands garner brand love and loyalty and as a result, widespread uptake, which exposes you to particular risks with regards to what could go wrong and building a risk framework to help you plan for and manage those risks. Any brand strategy work we do will focus on managing the risks that your brand faces, to protect its assets and we advise on process improvement in this regard.