Business Transformation Consulting
Hybrid Capabilities

Iconify is a business transformation consulting firm that provides change management advisory to small businesses who need to make key changes to execute on their competitive and growth strategies and to elevate their brand.

We are a hybrid business transformation and branding creative agency that undertake business change consulting using a range of disciplines,  because building a resonant brand is a multifaceted process. We believe that any internal business changes you make is an opportunity to solidify your brand position and improve yor brand reputation. Just as missing an opportunity to make necessary changes can represent a risk to your brand through losing opportunities for gaining brand equity.

Iconify Consulting help clients create and recover brand resonance through brand strategy and transformation. We provide assistance in optimising the business processes that deliver your offering and the technology that powers your business and its operations. Finally and critically, we help to manage the training and enhancement of the skills of the people and processes side of change.

Developing innovative technology and bespoke business tools, we know we need to ready your organisation to use the new system and take full advantage of its benefits from day one, and so we implement innovative Target Operating Models that are aligned with the business strategy, as well brand purpose, values and identity.


Making sense of the creative consulting puzzle and changing the brand equity game through business transformation consulting, change management and business change consulting for small to mid size businessses.

Customer Experience and Engagement

We believe that CX is the ultimate driver of brand power and sustainability and that the quality, resilience and responsiveness of your operations determine how great your CX can be. We believe that your staff are your closest customers and that whatever you can do to empower them to do their work better and the best for your business is a priority, and that’s why your operations matter. We believe we are unique in looking at your brand and business holistically and we do not stop at what is skin deep. We have seen transformation programmes that never refer to or consider the brand’s purpose, values and ideals and we decided to find a transformation process that bakes that all in.

Integrated Transformation

Connect with Iconify Consulting to discuss your aspirations, your plans and challenges. We will put together a roadmap to build the capability, a positioning strategy to drive your communications or help you identify weaknesses in your current or proposed business model and we will do that, all with your brand’s health in mind. Getting these critical things right, and taking a long term view, iconifies your brand.

We provide innovation consulting and guide leaders through Digital Transformation , key in the digital era to take a business to the top and keep it there, but there is a lot to think about. We want to help clients understand how best to improve existing technology platforms to enhance processes and reach out to customers at every stage in the buying and consumption process.

Business Change Consulting

Brand Strategy Development


Business Transformation


Risk Management & Architecture


Transformation & Brand Assurance




CX Remodel


Business Change for Small to Medium size businesses

We are passionate about ensuring that small to medium size businesses enjoy some of the advantages that large corporates take for granted. This starts with having access to the knowledge, expertise and tools that we can provide through our change management advisory to help guide your business.

As a business owner, you may be aware of a myriad of potential changes that should be made to your business but it is important to identify the changes that will make the greatest impact for your business’s ability to compete, reach and satisfy your target audience.

With plentiful opportunities to increase efficiency across process and technology, a clear and targeted strategy will ensure you can adopt digital transformation for example, as one key area in which business change consulting can crystallise benefits and clear plan for implementation, in adance of those changes.

Strategy to Implementation

Business change consulting allows your business to strategise, prioritise and plan the changes that will deliver the best benefits for your business.

Ambition is fundamantal of course as is a clear vision but all business benefit from the guidance a business transformation consulting firm like Iconify can bring to part or all of your organisation. Transformation harness impacts and capabilities that will deliver improvements, benefits and capacity to take advantage of opportunities into the futire and that is where your business should be ideally.

We are uniquely positioned to help align your business strategy with your brand strategy simply because we are deeply committed to the idea that the should be inextricable, and that greater and more meaningful synergies can be realised in your business transformation if it is linked to your brand imperatives, and the goal being to ensure that your business becomes a highly visible one. This is our key difference as business change consulting firm.

Work with us

To achieve the full potential of your business, your internal capability, culture and ability to innovate are key drivers for your business performance and brand positioning.

If you’re looking for experienced business change consultants or business transformation consultancy, start by asking how much they will do to ensure you get a service that focuses on all key aspects of your business. Experienced professionals providing full business change services, across your business lines and IT and people capability, give us a call. For help with IT and Technology Transformation and Digital Transformation.

With experience spanning a range of industries and experienced gained working with household names, you can have confidence that we are prepared for the the urgency of your requirements, and the importance of managing risk, building consensus and taking account of a range of stakeholders.

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