As part of our brand services, we offer the scope and capability to create a brand strategy, story and define the difference your business needs to stand up and stand out. For new market entrants who need to create andestablisha brand, we offer creativeidea generation, brand concept creation andpositioning strategy. For established businesses, who are realising they lack the brand love and loyalty they crave and are trading increasingly on a commoditised basis, we help to reposition and rebrand, creating a brand concept that can be carried through to branding design and marketing campaign. With a range of brand services, let’s help you articulate a new brand promise and build the processes to deliver that promise.
Strategy drives brand success and resonance. Visual identity, image and communications are all just tools that work only as well as the strategy they are based on. Brand strategy is derived from the inside out, with concentration on your purpose, brand values, proposition and perception you desire. Once strategy is defined, we can expand with you in all kinds of directions that depend on this foundation – brand communications, branding and your visual identity, creative ideas to use across channels. Some of the options below reflect some of the problems we solve.
For new offerings, line extension or brand launch or refresh
A cross sectional brand offering that delivers fundamental brand pillars and foundations for visual branding
Industry and Competitor Research and Data Analytics
Research is pivotal, underpinning and enabling confident and directional decision making
With our partners, we undertake research into your particular sector and competitors to understand motivations and demographics, to articulate your fundamental brand imperatives and provide clarity for you adopt.
Here are some high level process views of some of our services. The size, scope and length of processes will vary between clients as each business is unique and there ate options for other services, which many clients opt for.