Define a Winning Brand Strategy
Reframe your brand story. Starting with what your offering means to your customers.
There are a number of approaches we can use to help clients set or reassert your brand vision and create a strategic plan to implement it. We will help you make purpose driven, brand led decisions and fine tune options on your target market, strategy and new ideas to realise higher ROI, stronger and more resonant reputation and clarity on CX improving activities.
The attention required for your Brand architecture, is to unify brand strategy and align positioning and prioritise activities to realise any marketing efficiencies must be top of mind. We will help you with internal and external research and with measurement and evaluation to create a sound basis for program of work to create or increase brand equity, and to calculate ROI.
Because we are a hybrid organisation, we can provide both consulting and creative capabilities and bring the necessary skills to arriving at the right mix of solutions to create the seamless brand strategy you need. Drive your brand architecture and propel your consumers to love and loyalty.
Client:Web Genius Lab
Date:December 15, 2018
Defining a winning brand strategy is something many companies are realising is critical so you are far from alone in looking for partners to help. Iconify teams’ key goals are to help you gain clarity on your company’s core strength, vision and evaluate the current business and operating environments in order to realign processes to match purpose and vision and create a roadmap to amplify brand love, power and loyalty.
When we start discovery to define a winning brand strategy, we begin by using the brand values and identity lessons to start to create a visual framework for depicting and representing the psycho-graphic case for your brand and its products.
Our branding methodologies also seek to honour your customers by understanding who they are and what your brand means to them on several levels, and how reinforcing these themes can propel more customers to buy in to the brands products, which act as bulwarks for when the brand is navigating choppy waters.
Using our STORI framework, we’ll help you work out how to make your customers feel valued, to ensure your business doesn’t get lost in an increasingly congested market.
We will reframe your brand story and what your offering means to your customers and if your brand makes them feel valued, using our STORI framework.
Brand Purpose and Values
Inside Out Brand Strategy
Brand Strategy encompasses the principles, purposes and values running through what you do, why you do it and why it means something to people and how that translates to how you do what you do.
Our goal in defining a winning brand strategy is to concentrate focus and gain clarity on your company’s Core strength, vision and evaluating the current business and operating environments to realign the brand process to match it’s purpose and vision and create a roadmap to amplify band love, power and loyalty.
We help you set or reassert your brand vision and create a strategic plan to implement it and help you make purpose driven, brand led decisions to fine tune options on your target market, strategy and new ideas to realise higher ROI, stronger and more resonant reputation and clarity on CX improving activities.