Planning for Core Risk and Crisis Communications

Human beings on balance tend to underestimate risk, and even when they do not, tend give more weight and action to the most likely not those with the most catastrophic outcomes to the brand repuation, which is why a periodic risk management eview is a good idea.

Every business needs to carefully consider their risks and test and validate their approaches to dealing with those risks were they to arise, with a focus on protecting staff, customers and reputation. Business Continuity and staff welfare factors should be well laid out and a clear plan shared across the business for dealing with these risks.

Risk Management Framework for Food Service Business

Project description

Following high profile disasters in the food service sector, this company decided to review their risk operating model.
The brief was to review and redesign their existing process and highlight gaps per the risk profile, which we also developed with scenarios to develop and test. These scenarios were detailed, spanning legal and logistics, health and safety, staff and reputational damage, with clear and direct mappings to preventive actions for damage limitation in the event of adverse events occurring.

Core Implementation Touchpoints

Key Operational Risk Log, Roles and Responsibilities and Plan

Key Brand Risks Log and Strategy and Crisis Management Plan

Adverse Events Trigger Operating Model and Rehearsal


Significant value was added and evidence based primary best practices were implemented when we developed an operational model and timelines per highest risk scenarios regardless of probability, which were then rehearsed and tested across critical roles and responsibilities for the most severe events.

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