Create a brand with a rich seam of purpose and story.
Brainstorming for storytelling , naming and great taglines. Finding underserved needs, the people with those wants and needs and how your product or service can be the best to meet them. Searching out opportunities in an overcrowded market. Building an image and deciding the best way to make your mark with brand assets.
Your Brand’s Story – from Start to Finish
Brand Architecture
Brand Assets
Brand Communications
Positioning and Promise
Working closely with you, and using research and analytics of the data you hold and other sources, we can determine strategies for positioning your product/service and brand and establish leadership in specific categories.
Storytelling
Story is all about developing relationships that can be nurtured and grown as you go deeper into the wants and needs of your target audience, even those they may not be aware they have. It’s about developing a story they can adopt as their own and tell themselves about your brand, a story that keeps them coming back to your business for more. Memorable human stories that are compelling and accessible, that can be seen to be organic and growing are great pillars of brand resonance.
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The Need for New Brand Creation
Who needs new brands? Brand new companies with brand new offerings, surely? Well, certainly new offerings require a brand creation but they are not the only ones by a long stretch. In a recent interview, Al Ries explained that while there are two types of brands, existing brands and new brands, he demonstrated that existing brands are losing their power through expansion and dilution, while new brands of the past 20 years have far outperformed the stock market. He posited, therefore, that the way to cope with changing times, technological advancement and increasing competition wrought by a fundamentally generational issue, is by creating new brands, not expanding existing ones.
