The Change you Want to See

Transformation like it should be

The Problem

A leading bank needed to change their half a year month stress testing reporting process to a fraction of the time to meet regulatory and operational drive. The business case was to provide the Chief Economist’s office and regulators with an agile and highly responsive process to produce clarity and directional reports. Delivering this required multi -dimensional business, technology, and in depth procedural change, working business and technical partners from across a spectrum of capabilities to deliver this in the planned timeframe.

The Key Touchpoints

Data Cleanse, Restructure and Mapping

Target Operating Model Transformation

Risk Infrastructure and Technology Delivery

Risk Models and Validation Framework

Requirements Clarification and Codification

Automation Strategy and Planning

What we did

Appointed to deliver a Stress Testing Solution and extended infrastructure and IT capability to house, process and support Credit Risk Modelling lifecycle, Data, and IT deliverables, across lines of business, wherein we were responsible or identifying and appointing and directing delivery partners. Responsible for getting business case signed off and translating the requirements into a programme and bringing resource on board to implement as well as running process of developing the underlying for stress testing.

Business and IT Transformation

At our Transformation Practice, Business and IT Transformation strategy is at the core of what we do. Iconify is interested in remediating displaced value, identifying areas within your business where improvements or even re-engineering will lead to measurable improvements and efficacy across your operational landscape.

We provide business and IT transformation strategy and implementation and can provide expertise on brand identity and innovation strategy integration.

Business and IT Transformation Strategy

We provide end to end programme and project management, with highly skilled and experienced change management practitioners.

And it all matters – your people, set practices, operational and functional process, tools, your culture, training – no elements are overlooked in articulating the change your business needs to thrive again.

Where issues have been identified, we will conduct root cause analyses but we then apply brand values lenses to strategies for transformation, to  remediate the causes and drivers of these issues, gaps in systems, the procedures and support procedures that will need to be tightened and future proofed, through adopting innovative technology  wherever possible.

Iconify strive to align your brand efforts with your purpose and your brand strategy with your business and IT transformation strategy, and deliver innovative Target Operating Models.

Brand Strategy Development

How to take the fight to the market

Business Transformation Implementation and Delivery

Plugging the gaps and preparing for success

Transformation Technology and Architecture

Technology, software and systems that elevate your capability


Culture, Leadership and Ecosystems to compete

Risk Management and Architecture

Frameworks for managing brand risk through Readiness

Positioning and Brand Identity

Distill your brand's purpose and position for success

Change Management and Target Operating Models

Managing your projects and defining the best models to support business ops and growth

Brand Purpose to Transformation Alignment and Assurance

End to end assistance - defining purpose to embedding process

Brand Comms

Brand Communications for the Life of your Brand

The value of communications and interactions undertaken prior to adverse events is of great importance, but the quality, speed and clarity of communications in adversity is critical. We call this the The Brand Risk Axis, and it’s how we plan, profile and police your communications at the moments it matters most.

Winning Brand Communications

New Brand Communications

Verbal Branding and Straplines


Communications and Strengths Converge

We exist to build brands. We want to create the next generation of iconic brands in all categories. Brands that are resonant, have attitude and swagger and really speak to their target market. In a highly commoditised environment, almost nothing is new, except perhaps in the world of emerging tech – more on that here.
But if almost nothing is new, differentiation assumes ever greater weight and positioning becomes pivotal; your business will live or die literally more or less to the extent that it is possible to find a position for it in the mind of your tribe. A great product has value but that value is ascribed by the position it occupies in the mind of the people to whom we seek to attract.
That leads to the next point and of equivalent weight – the ‘goodness’ of/in your offering ultimately comes down to perception — so it’s subjective — so it is predicated on what the target segment you are targeting feel about, see and receive the offering. How well your offering fits them and their ideas about the world they inhabit. Make no mistake, most people are never sharing the same reality as the next group of people. This more than anything, determines the degree to which the attributes that make your offering ‘great’. Call us, let’s create the next iconic brand. 0208

Business Architecture and Target Operating Models

Winning Business Architecture and Target Operating Models

Advisory and Implementation

We have delivered Business Architecture and Target Operating Models at large global institutions, organisations of huge complexity to capture the organisations’ capabilities, restructuring and stakeholder roles and responsibilities.

Implementation requires in depth planning and collaboration and requires high levels of skill to translate business strategy, high level and interlinked functions into a clear topography of organisational functions and operations. Iconify can help with this.


Business Change and Adoption

Practice and Process Standardisation

Process Design and Improvements

Business Architecture

Our ability to define and deliver Business Architecture and target operating models is just one of the areas that differentiates us as a creative consulting agency because when we say we can change the game, it’s because we can do it on the levels where it counts in an integrated and synergistic way. This is also because we approach this crucial aspect of your business model and value delivery components with an eye on your brand imperatives. Through Business Architecture, and after reviewing your operations and identifying primary actions, we articulate the details of business organisation, governance and integral business processes as well as those who are process and workstream owners.

Business Model

A truly unique change management consultancy that makes change stick through focusing on the people side of change.

Simple Powerful Business Models

Being an entrepreneur is exciting and that engine within you is just revving to go. But you do recognise the necessity and value of putting building blocks in place for success and the criticality of a fit for purpose business model.

We help you understand and build out your value proposition, business model and growth and competitor strategy. We help you define how the value is created and monetised and the relationship between these and your business strategy. We help you answer the question, ‘how is the money made?’

Your Business Story

Capture Value

Create Value

Deliver Value

Reinventing your proposition

Business Models can be reinvented when you are stuck in a rut and your proposition does not seem to be hitting as many marks. This challenging but the same questions and process obtains. We’ll help you see your business in a different light and validate that the view you hold id the same one your target audience will too. Let’s hear your story so we can see how it can be better retold.

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