The case for Assurance

 

Transformation Programme Assurance

To give confidence that the transformation being embarked upon has the best chance of success and justify investment, programme assurance is indispensable. The risks of change programmes are known to be high – people, process and reputational etc. Many risks are unavoidable in attempting to realise many of the benefits sought but well managed risks is a key part of assurance. However, the overarching risk that most leaders are concerned with is that the business case of many projects is not met and the strategic objectives are not realised.

Structured project management and transparent project management office are all good practice but oversight and governance is instrumental to managing the risks of non-delivery and achieving assurance. This where we come in.

There is also the issue of brand risk which is often overlooked but is insidious, in that it could manifest in successful programmes. Therefore, even when programmes circumvent and navigate the risks above, and realise the stated benefits, the new operating models may have the net effect of reducing performance and undermining the customer experience across the board as well as the morale and agency of staff. This is a dimension we are set up to focus in addition to other governance.

Your brand and its underlying purpose and heart can power your brand’s growth and as a driver of objectives, it can be second to none. However, this can be easily forgotten in the heat of projects and transformation exercises. That’s why we are here to ensure that there is independent oversight and protection of purpose and promise for your brand as part of any project.

We believe that transformation should be brand led and by definition, purpose driven and people centric – looking inward to your staff and equipping them for change and leadership. Looking outward to your target segments and prospects and nurturing them for conversion to consumers or consumers to advocates.

To lead and compete, businesses have got to change. This is a fundamental force of business in this era. Change is the new normal. This means that rigorous, structured and finely targeted change is more important than ever before. We must ensure, however, that change elevates the business and disruption is kept to a minimum and planned for.

Part of the process of managing under control is to identify, prioritise and have specific actions planned to manage risk. A key implementation risk is transition from project/change implementation to being deployed to business as usual. To defend against this, we offer transition management. Even if the project implementation was undertaken by another provider, we can provide independent, holistic, risk based business transition management to help protect your business’ operational timelines, service and delivery expectations. This allows changes, adjustments and risk assessments to be made or extended in advance of deployment and Day One. This enables you to aspire to and achieve Day One Excellence.

The iconification of your brand is our reason for being. Whether you are established or a start up, to accomplish this, it is necessary to understand the risks that your business faces and to make an assessment of its potential impact to your brand’s health and image. As part of our 360° degree brand activation and protection system, we institute a Risk Management Process.
We also develop target operating models that are triggered when the business is under different types of stress and adverse events and test these through intensive dress rehearsals. These brand management processes are unique to us because we believe your brand and its artifacts and your business operations do not stand alone, but are comprehensively connected. What is damaged in one place, reverberates through out. When an area can shine, resonance grows and is transmitted.

Preparation for and testing of new process design, adoption and use of changed IT platforms and systems to reduce risk to Business As Usual and prevent negative impacts.

Dress Rehearsals allows us to witness operational and integration issues prior to embedding.

Improving your business increases efficiency, employee engagement and enables brand promise fulfilment. Making business better while focusing on brand values makes brands brilliant.

Brand Assurance

Transformation and brand assurance are two sides of the same coin, allowing you to stay focussed on whether what the business is changing aligns with how and why the business aspires to operate.

Brands that succeed and persist never stop focusing on what they mean to their customers and how they stay relevant. They never lose sight of the fact that everything they do in the business impacts the brand. When you bring us on board programmes as brand assurance partners, you can be sure there is somebody whose business it is to concentrate on the brand’s strategic ideals, goals and principles.

Some Common questions  our clients have come to us with  are:

  • How do you change failing processes and not jeopardise your brand message?
  • How do you train and encourage  promising personnel or identify and  help  underperforming or toxic staff?
  • How do you optimise the back end to improve customer experience ?
  • What are the first steps to identify areas diluting the efficiencies that your business should be leveraging?
  • With a change roadmap in place, how do you ensure that planned work will uphold your brand’s values?
  • How can you halt the leakage of brand resonance, that is due to operational changes be halted?
  • How can you encourage and increase internal employee engagement and ensure the relevant buy-in from different teams?
  • On lengthy change management projects, how can you be sure that people and personalities are not  jeopardising your plan and derailing benefits realisation?

Really good questions that we would love to help you answer, and change we can help you manage by implementing governance and assurance.

Even if you are using an in house or other change management team, we would still love to help by providing independent Transformation and Brand Assurance. We will work to ensure that the benefits realisation plan is realistic and is compatible with brand ideals. We can also help with team Insights and Oversight Teams to ensure that sufficient rigour is employed around project methodologies, governance, people training and highlighting ineffective or damaging workstream leadership.

Many businesses value the independent oversight provided on challenging programmes through transformation and brand assurance.This is because  it looks not just at the incipient change but how it is brought about. It seeks to limit damaging practices and highlight issues. It’s also a function which focuses on the relationship between sustaining the brand ideals as well implementing the change that businesses really need.

The iconification of your brand is our reason for being. Whether you are established or a start up, to accomplish this, it is necessary to understand the risks that your business faces and to make an assessment of its potential impact to your brand’s health and image. As part of our 360° degree brand activation and protection system, we institute a Risk Management Process.
We also develop target operating models that are triggered when the business is under different types of stress and adverse events and test these through intensive dress rehearsals. These brand management processes are unique to us because we believe your brand and its artifacts and your business operations do not stand alone, but are comprehensively connected. What is damaged in one place, reverberates through out. When an area can shine, resonance grows and is transmitted.

Take cover under proper governance

Assurance that strengthens the brand and powers transformation

Provide assurance for projects to improve performance and optimise processes and operations run high risks of failure and ultimately improve a brand’s competitive capabilities

Examples of Programme Initiation Actions for Assurance

 

Brand Standards and CX PIA

Establish brand purpose, principles, promise and ma to proof points in as is process
Map to proof points in to-be process
Map CX ‘sight and delight’ points to benefits realisation
Build risk register of potential points of failure
Build Risk strategy
Ensure there are brand risk dimensions in project RAIDs to brand risk standards and defined dimensions

Programme Assurance PIA

Establish project scope, business case, resource plans, objectives and governance and assurance activities
Assurance participants and owners across functional streams
Operating Model areas of involvement engaged with roles and responsibilities
Set operational timelines and transition plan
Integrate Project RAIDs to any other assurance/risk registers
Define and review project plans regularly with all areas of involvement
Governance of delivery roadmaps

Your Independent Assurance Partners

Independent oversight of transformation programmes through programme assurance has long been understood and valued but it is not deployed as often as it could be. In the service of your brand, it should not be overlooked.

Our team of programme assurance and brand assurance specialists will ensure that there is tight governance and effective accountabilities or the end to end success of your transformation initiatives. They will keep a focus on benefits realisation as well as factors affecting the brand promise parameters and key project objectives.

We partner with you through your change and transformation initiatives to ensure you not only realise the goals of the transformation but also maintain or increase brand strength and resonance and CX improvements.

Transformation Programme and Brand Assurance Specialists

Get us on side today!