Innovation Technology

Pivotal Tech
Leverage Innovation

No innovation is complete without technology and the focus on finding, and utilising technology transformatively.

Iconify Tech consultants work with you to understand your business’s specific tech requirement profile, ideally on a holistic mission to create an innovation mindset, infrastructure and ecosystem to make your business responsive and more effective for the digital age.










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Innovation Culture

Spirit, Wings and Roots
Culture to Contend

Culture. It makes and breaks and innovation culture is no different, enabling as it does, changes that leverage the linkages in your business value creation process.

Our innovation Consulting focuses on the key and enabling aspects of ecosystems that ground and empower innovation, through valuing creativity, visionary leadership and inculcating challenger mindsets in people with great and creative minds. We apply a philosophy and framework that apply discipline and reward discipleship.

The right innovation culture can be purely transformational with the freedom and trust between leaders and teams to create high performing teams that can innovate free of worry and in a way that makes innovation sustainable long term within the organisation. Motivational models that feed and enable innovation at different levels of the business.

Innovation Culture and your Business

The attitudes of leaders directly impacts on the courage and willingness of teams to try new things and break the mould but the people, frameworks and environments must also be right. There’s no ‘righting’ or building new structures without all those elements, because these are all factors of an ecosystem that absorbs change to adapt and grow and innovate. Leaders give the permission and gift the wings but the people must be capable of and willing to take flight. We have found is that where creativity abounds, innovation thrives. Where people are encouraged and enabled to have a challenger mindset, great things happen, and do with innovation culture..

A tightly correlated theme is risk appetite because investment in people, their space and the tools they need to collaborate and create limits the scope available to a business’ s teams. Teams need exposure to what is available and possible and to imagine how these can transform their processes and outputs, rather than just having it thrust upon them.

Encourage your teams to think like the competition and come up with the innovations and insurgent ideas that your competitors might use to get ahead. Install these ‘rival’ teams in your business, even on a tiny scale and see how this changes the outlook and horizons of your employees and leads the thinking on what to focus on.

The role and power of diversity in highly effective teams has been much vaunted, very well researched and publicised but it is also a fact that diversity is not as highly valued in many companies as the research would mandate. We embrace and advocate diversity through as mant channels as possible – functional, backgrounds, ability and skillsbase to name but a few.

While leaders must have accountability and endeavour to inject some low level discipline so what can otherwise be an unruly way of being, people must feel empowered to try and fail. To try, they must have all the need to know how to plan, how to manage and mitigate risk and not be carried away be Lean precepts. Working and planning smart should be rewarded; whilst Fail Fast definitely has value, failing for lack of planning, knowledge and understanding is not the purpose. This is precisely the reason for discipline. Within these basic strictures, people should have a healthy perception of failing with a focus on cross germinating ideas and porting lessons.

Preparing People for Innovation

Precious People

With the right leadership, engendering a culture that facilitates and rewards entrepreneurial mindsets in place, leaders should set about preparing people for innovation. They should focus on the qualities their people should embody and the adoption of the types of skills they want their teams to possess. Innovation cannot happen without people and culture cannot exist or be inculcated without people, so it is self-evident that people are the central point for innovation. Nonetheless, it bears stating that investment in people to help create innovation mindsets and capabilities is critical, as is enabling collaboration. Collaboration underpins the harnessing of innovation and the sharing and exploiting of employee ideas, and is central to preparing people for innovation.

Engaging your employees is also one of the most important drivers of customer experience. Your employees are frontline customers and they will  do much better for your brand and business, stay around longer, contribute more and be advocates for you if you invest in getting the most out of them, for your business and for them. If you believe your people are precious, call us now on 0208 191 9008 to discuss how you can get the best from them.


High Impact People


Entrepreneurial People


Cross Functional Teams


High Velocity Learning


Ownership Motivation Models

Target Operating Models

Tip Top TOM

Target Operating Models answer the question – how best should your business be structured for success? What roles and responsibilities and ownership functions should be in effect to best support the experiences and expectations of your customers?

The variables that need to be considered to develop target operating models that genuinely improve your business and optimise the way your people work are numerous. From how your company runs the day to day, the degree of seamlessness and efficacy of your technology, how it interfaces with your business operations, how innovative and agile your company is in adopting change, to the commitment and the interest of people you employ to represent the brand and the way they handle exceptions and disaster events and how supported your staff and customers feel – all these factors are critical to your brand’s performance in the market place and on maintaining your grip on your competitive prowess.

These factors are too often overlooked in the pursuit of brand supremacy, but it is these very real factors that help to ensure that your USP and brand integrity are maintained.

Process Improvements
Improved operational processes through redefined business architecture for efficiencies and collaboration.
Target Operating Models
Implement strategic goals with new operating models to underpin restructured functions.
Standardisation Training
Standardisation across functions, business lines and geographies are fundamental for governance and clarity.
Business Change and Adoption
Embed new processes and operational change through engagement and training,

Organisational Design and Architecture

functional Value chain Map
Organisation Design and Business Architecture

Organisational Design and Business Architecture is a way of creating clear and interconnected models of team interactions, process and information flows, decision making and accountabilities, within which your target operating models and process designs are embedded. Clarity on organisation structure and decision-making makes for more agile, more responsive and ultimately a more effective organisation.

If your business needs to acquire or deploy new capabilities to create new products or deliver new services or you need to make a culture change for innovation and implementing team structures and need new operating models, you need organisational design and business architecture. This may arise based on your organisation’s strategic objectives and a structured and in depth plan is necessary to plan and put the necessary structures, roles and responsibilities in place,along with the support functions required.

Other broad organisation and business organisation drivers to change and improve organisational design and business architecture, could be Risk or Regulatory drivers, operationally or efficiencies driven or the need to get in alignment with other teams or organisations and finally geographical or functional consolidation.

Organisational Design is proven by its delivery adoption and seamlessness, a goal only possible through culture change and transformation in key areas of business and IT that supports all of it. Like with all change, empowered, knowledgeable people are fundamental to getting results.

Organization Design Approaches

Dependent on your organisation, models may be on customer-based, process based, product based or functional design models, to name a few.

Given the current competitive landscape and the pace of change that businesses are experiencing, where is  possible and with necessary appetite, there are hybrid models  we could attempt that prioritise a customer view of process from a service and delivery perspective. This is dependent on how closely the end user is to the business.

Shared Services Strategy and Design

Many diverse organizations find significant value in consolidating various aspects of back office operations into a common shared services operating structure. Your leaders need to consider many factors when determining the most appropriate shared services structure, including type of services, size of operation, uniqueness of business unit requirements, and expansion or acquisition strategies. We work with you to identify the right shared services model and enhance the operational effectiveness of various functions such as Finance and Accounting, Human Resources, Sourcing and Procurement, Accounts Payable and Customer Service.

Organisation Design

Business Architecture

Target Operating Models

Business Blueprint
Business Architecture

Business performance is the baseline barometer of success and effectiveness and is of course a primary goal for businesses. However, many companies especially those in the small and mid market sectors have organisational structures that have grown up in ad hoc way and may be struggling and need to be formally structured or even restructured.. Good organisational design and business architecture supports and facilitates operational synergies and the capability to deliver on business strategy.

Business architecture extends Organisation design by defining a)the integrated technology, b) infrastructure and 3) the design of procedures to use these – all overlaid on the detailed organisation structure, use scenarios and competencies to support business processes. It’s a complex process but it’s rewarding for an organisation, as the end point organisational design and business architecture enables the attainment of business goals.

Capability Requirements  and Definition

What are the capabilities that are central to how your businesses delivers its products and services? We help you identify these and the inputs, processes, data and enterprise architecture that are dependent on them. In this way, we provide help and guidance in defining the core capabilities and their requirements to provide to deliver your business’ offering.

Technology and Enterprise Architecture

Much of the technology stack implemented over the past decade and a half are at risk of obsolescence, given the advent, speed and depth of new IT and digital innovations, and changing customer needs. To enable business to meet these, leaders must consider the changes necessary to their enterprise technology that will allow them to be effective and responsive over the long term.

Technology solutions and infrastructure evolves over time, often becoming obsolete and no longer aligning to business needs. But having an aligned enterprise architecture is critical to ensuring applications meet the needs of your organization and seamlessly integrate in a cost-effective, flexible manner. Our technology experts help you define application and infrastructure requirements. We then work to define comprehensive enterprise architectures to guide future technology investments.

Process Blueprint
Target Operating Models

Target Operating Models are integral subsets of Organisational Design and Business Architecture  and are the most detailed process view of interrelated functional workstreams, especially with regard to new or additional platforms. As a result, these tend to be created with greater frequency. They are discussed in greater detail here.

Process Architecture

Defining and designing end-to-end business processes that have clear ownership and align to target business outcomes are important pieces of any business architecture. Our experts apply deep capabilities in process design and process integration to help you develop process architectures. We also embrace and leverage Lean and Six Sigma principles to design effective and cost-efficient processes.


Common Sense Change Management and Delivery

At our Transformation Practice, Iconify is interested in remediating displaced value, identifying areas within your business where improvements or even re-engineering operational improvements that will lead to measurable improvements and efficacy across your operational landscape.

We provide business transformation for business owners who understand transformation is competitive strategy in action. We bring strategy and operations integration expertise with a focus on brand identity and innovation strategy and can spearhead end to end programme and project management, with highly skilled and experienced change management practitioners.

And it all matters, when it comes to the business changes your company needs to make – your people, set practices, operational and functional process, tools, your culture, training – no elements are overlooked in articulating the change your business needs to thrive again. We run business transformation for business owners because we understand it’s daunting.

You need business transformation when:

Where issues have been identified, we will conduct root cause analyses but we then apply brand values lenses to strategies for transformation, to remediate the causes and drivers of these issues, gaps in systems, the procedures and support procedures that will need to be tightened and future-proofed, through adopting innovative technology wherever possible.

Business Transformation

Organisational Design and Architecture

Target Operating Models

Transformation Technology

Technology Transformation

powering resonant brands
Engineering Resilence at the Heart of Transformation

Technology transformation is now an absolute imperative to meet customers’ expectations. The trend we focus on, is that technology adoption and implementation is no longer just a one off process. Transformation Strategy now must take into account that review and adoption of technology is an ongoing process of scanning the horizon, reviewing business legacy systems versus business requirements and acting.

Iconify can help your organization develop the strategies, software and technology that will create the transformative value your organisation needs.Because Iconify takes a truly holistic approach not just to the business and brand but also to remediations and transformations, you will get expertise on strategy, technology, technology architecture, project management and business change.


Technology strategy

Our technology strategy is unique in that we consider your business holistically and the asset that is your brand and keep that at the forefront of our considerations to ensure we do not create any deficits in performance, access and capability.
Like many companies, you may be considering changing and improving your technology to provide your business and your employees with a critical edge and allowing your business to be better positioned to achieve your business goals.
We use iterative methodologies like Agile, once we have assessed your needs, to achieve the requisite transformation, through the entire system development and delivery lifecycle, managing the change process with skilled and experienced project managers all the way.

Our teams will work with you to determine which technologies are vital and raise the capabilities of your teams. There is no doubt that technology is now at the heart of all change in organisation – we’ll help you pinpoint what you need and the best direction to move in on your technology transformation journey.

Software Development
AWS & Cloud Computing
Enterprise Architecture
Payments Platform
Agile Transformation
Software Services
Application Management
Data Management

Discuss your technology requirements with us

Share your ideas and concerns even if you are not sure how we can help.

Back to basics – and beyond

Transformation Technology at Iconify specialises in Enterprise Architecture and Solutions development with a focus on bottom up enterprise security, embedding security capability and incursion repulsion at code level as well as at top down architectural layer levels. We create, test and deploy Enterprise architecture and software to meet and help implement business goals.

Solutions and software that help your organisation do things better, work seamlessly and engage with customers effectively. Complex but intuitive code using a range of rigorous methodologies from Agile and Xtreme Programming to Waterfall or a hybrid, dependent on the Project or new technical architecture for your existing and new collateral.


create and elevate your brand with confidence


Silicon Valley, New York, Rio de Janeiro – places that are renowned in the world as meccas to innovate, disrupt and grow. But is it just the preserve of these places and if it is why? This question led our director to research into what it is that creates the ability or drive to innovate and also what blocks it or serves to limit it, ‘innovation antibodies‘ you could say.

I found that above all things enablement, expectation and empowerment to innovate were all time facilitators and strong drivers of innovation. The expectation that innovation should be ubiquitous and encouraged and that one is inherent capable of doing it charged places of innovation. The empowerment came from the environments and the people. The enablement came from the triple helix structures of governments, universities and employment that provided capital, facilities, technology and networks to make innovation and entrepreneurship happen. Capital and culture, also fundamental were part of the enablement structures which unsurprisingly could also be derived from the triple helix and and empowerment structures. There are certainly overlaps between these all of which serve to make the effects of things like networks which could arise across enablement, expectation and empowerment, exponential and of untold power.

In terms of application, we have found that many of the businesses which want to learn how to innovate and are not limited as much by capital, which many innovators and entrepreneurs struggle with the most, but are limited to a similar degree by the lack primary of other primary drivers like culture and leadership.

We want to help businesses know how to innovate and how to build the necessary ecosystems to make this happen.

Innovation Consulting

Our approach to business solution includes a matter of course, seeking opportunities to innovate in any transformation exercise. We work with leaders to isolate what’s adding value and what is not,which initiatives are expended and what’s not yet been fully plumbed and explored. Which customer needs are underserved that could be met with a marginal extension?  We always want to know the client’s innovation appetite and we help you review and grow your innovation capability.

Iconify Innovation Advisory is delivered as part of  our Transformation and Technology practices and we help businesses evaluate aspects like, what value can be captured within your agreed strategy and what’s the smartest, fastest, most effective and in short, innovative way to can do it. We help leaders determine risk appetite and understand your innovation profile and consider which new ideas when implemented will deliver the highest impact.

Use the quick links below to learn more or contact us now.

How innovation happens
Innovation Ecosystems

Our innovation consulting services focus on articulating an innovation strategy based on our clients’ most critical issues, medium to long term objectives and opportunities across: strategy, marketing, organization, operations, technology, transformation, digital, advanced analytics, corporate finance, mergers & acquisitions and sustainability.

Leadership is crucial for innovation and forms a key cog in any innovation ecosystem but innovation leadership is often stymied right at the outset of their innovation endeavours in striving to build an innovation business. This is due to some fundamental considerations that should exist with regards to innovation consulting.
Firstly, innovation can come from anywhere in the organisation but needs to be fostered, nurtured, captured and extended. This means that innovation ecosystems need to exist in some form because innovation is unlikely to flourish without the requisite ecosystems.

Next, the language, not to say the terminology surrounding innovation tends to be somewhat problematic because we find many expect that innovation will be necessarily technologically and widely disruptive. The first is off putting for some. The second is desirable but unlikely to be true and therefore sets up an unrealistic expectations which saps the will and stamina required to make an innovation culture stick. So this issue is about perceptions around what innovation actually is and does.

There are several definitions of innovation but while innovation can be radical, breakthrough or incremental, innovation in established business models is likely to be incremental. Organisational attitudes to innovation and creation within the organisation also have a lot to do with the issues describe above.
We have been conditioned to expect that innovation will deliver wide ranging applications and benefits but while innovation is critical, because it helps us to find better ways of doing things or even better, different ways of solving problems in a way that creates value, then that objective needs to be sufficient. To innovate, essentially is to find new ways (and better) ways to do what we do.

Therefore, innovation is basically about determining where and how in the business value can be created, captured and even inculcated.
It may or may not be based on the facility of a particular technology, the power and channelling of application or it could be purely based in creativity or in changing the organisation and fundamental things like culture. In reality their benefits are likely to be constrained to your organisation, and be incremental to start with rather than immediately explosively exponential. However, if an innovation mindset exists and it is continuous, then exponential effects are possible.

The takeaway is that innovation can and will be beneficial and the process has sustained value in its own right and is highly desirable. To do nothing o have no plan with regard to innovation is not an option at all. Innovation strategy must be long term, innovation management should be embedded structurally and functionally, innovation leadership should support the ability of people to engage in innovation creativity as part of the overall innovation culture.

The function of innovation ecosystems is to enable innovation and ensure there is leadership facilitating innovation and with oversight of the innovation process.
Changes and ideally innovations can be discovered or built in any number of areas across a business – ops, processes like sales, distribution or customer experience and communications, service model, collaboration and community, analytics, for example using data in the organisation to realise underserved needs and find ways to meet them.
People innovations are always an opportunity when revisiting operating models because building innovation capability in organisations is wholly dependent on people. People, of course will discover and apply these innovations and are most affected by it, especially if the innovations are founded in higher efficiency and increased productivity. Metrics based improvements to performance and quality also have impacts on people but are often the first areas that are looked to for innovation. Innovation capability models and frameworks that have people at their centre are much less likely to cannibalise their largest assets (people) and their most valuable customer experience and engagement model components.
With this in mind, effective ecosystems for building and capturing this value will come from preparing and instituting certain enablers within your business to enable any kind of innovation to not to be stillborn. Iconify is the innovation consultancy to engage for innovation strategy. We take a wide lens to coming up with solutions that are business driven, people centric and interested in the link between innovation and entrepreneurship and exactly how we could exploit those opportunities where they exist in your people.

We help businesses build innovation ecosystems to enable and facilitate their adoption, use and inception of innovation across People, Technology, Culture, Leadership and Environments.










Challenger Mindset
Tap into Innovation

Passionate about innovating, finding new solutions for old problems, new markets and methods, we will help your organisation explore innovation potential and build an innovation capability to exploit upcoming trends with ease and confidence.

Innovation Strategy

Anticipatory thinking meets strategic outlook to create a challenger mindset


Multiple lenses to find solutions to ops and strategic issues


Innovation Process Design

IT and Technology Transformation

Transformative Technology to boost your brand’s reach, enhance collaboration and increase your company’s competitive advantage

Tech's True Mission
Enabling Resonance

Transformation Technology and Architecture


Software Engineering and Security


Digital Transformation


AWS and Cloud Computing


Blockchain Technology Application


Automation, AI and Robotics


Transformative Technology is fully focused on what your business absolutely needs to thrive and do what you do in an even better way, from digital transformation to IT Transformation. Technology utilised with imagination and rigour can confer the power to transform your business, thereby strengthening your brand, through raising productivity and employee, supplier productivity and customer satisfaction. Transformative technology gives your business the power to gransform your business through supporting people and processes more holistically.

The architecture of enabling systems and technology requires a holistic view of your enterprise solution and is equally critical. If your current software no longer delivers the sought for benefits or your teams need help to evaluate systems to be implemented for your business, get in touch. Iconify Transformative Technology can help your business map out your digital transformation journey or design solutions to support every part of your business. The right mix of collaborative tools, functional computing, and networks technology is instrumental to increasing your reach and responsiveness, and ultimately the resonance of your brand. We work with you to analyse and assess what your business needs and what is the best available fit and map those for your particular business.

Resonance depends on strong operations and capabilities across your business model powered by enabling technology so that your customer experience can be true to your brand promise. We help you channel and leverage the potential of new technology to transform your thinking, innovation capabilities, elevating your brand in the process.


Business Transformation Consulting
Hybrid Capabilities

Iconify is a business transformation consulting firm that provides change management advisory to small businesses who need to make key changes to execute on their competitive and growth strategies and to elevate their brand.

We are a hybrid business transformation and branding creative agency that undertake business change consulting using a range of disciplines,  because building a resonant brand is a multifaceted process. We believe that any internal business changes you make is an opportunity to solidify your brand position and improve yor brand reputation. Just as missing an opportunity to make necessary changes can represent a risk to your brand through losing opportunities for gaining brand equity.

Iconify Consulting help clients create and recover brand resonance through brand strategy and transformation. We provide assistance in optimising the business processes that deliver your offering and the technology that powers your business and its operations. Finally and critically, we help to manage the training and enhancement of the skills of the people and processes side of change.

Developing innovative technology and bespoke business tools, we know we need to ready your organisation to use the new system and take full advantage of its benefits from day one, and so we implement innovative Target Operating Models that are aligned with the business strategy, as well brand purpose, values and identity.


Making sense of the creative consulting puzzle and changing the brand equity game through business transformation consulting, change management and business change consulting for small to mid size businessses.

Customer Experience and Engagement

We believe that CX is the ultimate driver of brand power and sustainability and that the quality, resilience and responsiveness of your operations determine how great your CX can be. We believe that your staff are your closest customers and that whatever you can do to empower them to do their work better and the best for your business is a priority, and that’s why your operations matter. We believe we are unique in looking at your brand and business holistically and we do not stop at what is skin deep. We have seen transformation programmes that never refer to or consider the brand’s purpose, values and ideals and we decided to find a transformation process that bakes that all in.

Integrated Transformation

Connect with Iconify Consulting to discuss your aspirations, your plans and challenges. We will put together a roadmap to build the capability, a positioning strategy to drive your communications or help you identify weaknesses in your current or proposed business model and we will do that, all with your brand’s health in mind. Getting these critical things right, and taking a long term view, iconifies your brand.

We provide innovation consulting and guide leaders through Digital Transformation , key in the digital era to take a business to the top and keep it there, but there is a lot to think about. We want to help clients understand how best to improve existing technology platforms to enhance processes and reach out to customers at every stage in the buying and consumption process.

Business Change Consulting

Brand Strategy Development


Business Transformation


Risk Management & Architecture


Transformation & Brand Assurance




CX Remodel


Business Change for Small to Medium size businesses

We are passionate about ensuring that small to medium size businesses enjoy some of the advantages that large corporates take for granted. This starts with having access to the knowledge, expertise and tools that we can provide through our change management advisory to help guide your business.

As a business owner, you may be aware of a myriad of potential changes that should be made to your business but it is important to identify the changes that will make the greatest impact for your business’s ability to compete, reach and satisfy your target audience.

With plentiful opportunities to increase efficiency across process and technology, a clear and targeted strategy will ensure you can adopt digital transformation for example, as one key area in which business change consulting can crystallise benefits and clear plan for implementation, in adance of those changes.

Strategy to Implementation

Business change consulting allows your business to strategise, prioritise and plan the changes that will deliver the best benefits for your business.

Ambition is fundamantal of course as is a clear vision but all business benefit from the guidance a business transformation consulting firm like Iconify can bring to part or all of your organisation. Transformation harness impacts and capabilities that will deliver improvements, benefits and capacity to take advantage of opportunities into the futire and that is where your business should be ideally.

We are uniquely positioned to help align your business strategy with your brand strategy simply because we are deeply committed to the idea that the should be inextricable, and that greater and more meaningful synergies can be realised in your business transformation if it is linked to your brand imperatives, and the goal being to ensure that your business becomes a highly visible one. This is our key difference as business change consulting firm.

Work with us

To achieve the full potential of your business, your internal capability, culture and ability to innovate are key drivers for your business performance and brand positioning.

If you’re looking for experienced business change consultants or business transformation consultancy, start by asking how much they will do to ensure you get a service that focuses on all key aspects of your business. Experienced professionals providing full business change services, across your business lines and IT and people capability, give us a call. For help with IT and Technology Transformation and Digital Transformation.

With experience spanning a range of industries and experienced gained working with household names, you can have confidence that we are prepared for the the urgency of your requirements, and the importance of managing risk, building consensus and taking account of a range of stakeholders.

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