The Secret of High Quality Software

How to get Fit, High Quality Software

As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high-quality software and applications and finding a  fantastic software development company. If you are like many of the leaders responsible for procuring the right software consultancy and software project management, you may baulk at the task, as it is fraught with risk, not least to your brand. Horror stories of trashed systems, overruns and overspend or a combination, mostly as a result of poor software project management, emanate from the biggest names in the industry for work done in sectors as critical as healthcare and government. As there are myriad considerations, it is often useful to focus on the aptitudes, attitudes and motivations of the people to whom you would entrust such an important deliverable as Fit Software – software that is fit for purpose, actually solves existing and anticipated problems and delivers high value.

‘Good code’

The attributes of good software and the code that goes into it, have been written about ad infinitum, not least in the brilliant and incisive article by Zachary Goldberg, which even questions what is meant by ‘good code’. Software has a life cycle, rules, algorithms and systems which help. However, ‘fit software’, i.e. software that will encompass the core attributes of well written programs but most importantly, that is fit for your company, fit for your processes and people and therefore supremely fit for purpose, has a crucial dependency. This dependency and a primary dimension to good code are, of course, the software engineers, developers, programmers and coders (terms hereafter used interchangeably!), and this is the primary secret to getting fit, high-quality software and build a great software development company.

The best software engineers are at heart, artists who entered into their craft with a desire to do and create great things and transform the world around them. They are the ultimate dreamers and hopers. Traditional stereotypes suggest purely nerdy types, tethered to reality and constrained by parameters and algorithms, being detailed oriented and concerned with algorithms. Like all stereotypes, some of that is true, but in fact, software engineers are also people that need to have and hold a big picture idea in their heads and hearts in order to fully extend and apply the detail they treasure. They are steady and systematic, even seeming to slow their heart rate much like a sharpshooter does before taking aim, as they painstakingly debug code in it often in high pressure, fast paced environments.

Take the first step to fit software

Get the right people with the right aptitudes and attitude  to code fit software.


The right software consultancy will know that great software developers are creators of reality through their code and must care and understand your business purpose, so they can take a story, decompose then rebuild it to create stories of greater power and myriad applications.

Like artists, they make something out of nothing, like linguists, they manipulate language, patterns and ideas through the use of engineering practices, tools and structures and integration with other technologies, filtering a spectrum of possibilities through the prism of the technical limitations to create fit software.

A factor that keeps them connected to their first love is solving big problems as elegantly as possible. Linear or non-linear approaches matter far less than fit and capability or structured software project management. Their ability to deliver both for their clients and users is their greatest driver. Many of the best coders would work for free, so relentless and fierce are they in the pursuit of the possibilities they create, and the right software consultancy harnesses this passion. Like an author, they know the building blocks and characters but are often surprised by what the characters flowing from their fingertips eventually choose to do and they never know exactly how the story will end, except that it must support, enable and integrate as fully as possible with the story of their clients and if possible elevate it. This is at the heart of good coders and the right software consultancy knows and understand that this is the secret of fit, high quality software  and applications.


the secret of fit high quality software and applications from the right software consultancy iand software development company in London, using the best software project management practices


Star Quality

In many a software development company, programmers cannot program as they would like to, to effect the explosion of tiny ideas into planetary brilliance because this instinct and freedom are often lost in the frenzy of projects. They can similarly be constrained by the vision of business case owners or just time, whilst trying to write fit software.

Nevertheless, to get fit software, look for the software development company with experienced programmers who still have dreams in their eyes, who listen well and believe, whatever they have achieved, that there are better ideas than they have been able to implement, who still believe that their best art, their best code, is still ahead of them. Look for the ones who want to dive into what your business is and who will walk with you on your journey to determine what your business needs. Choose the ones who will work with you to distil high-quality requirements with business, technical and people integration facets. Yes, they’ll be obsessed with performance and be concerned with efficacy and coverage and logic but as storytellers ultimately, this is because they want to hit you between the eyes with the beauty, sleekness and seamlessness of their application.

Adhering to methodologies that prioritise teamwork, and enable collaboration, the finest programmers have beautiful minds that synthesise the simplest solutions and execute them elegantly. Their world view allows them to be less judgmental and more patient and optimistic – optimism deriving from readiness to try new things to get a solution. It comes from inside, the willingness to feel the pain and code anyway, to be aware the picture may not be complete but create anyway, the special ability to conceive at the same time, multiple ways to see and solve a problem and create concepts to prove it. These are the people you will want building the fit software that your business needs to scale, transform and continue your story into the future, and we ensure they are served and enabled by strong software project management, and a software development company that has the experience working with the best.

Effective Business Transformation Strategy

Business Transformation Strategy and Process that Deliver

You’re an entrepreneur, the CEO or Director in a  company whose success defines yours but the writing’s on the wall and you need an effective business transformation strategy and process that will deliver all the benefits and objectives your business would thrive with. Business Transformation may be overdue because technology is no longer fit for purpose and business processes are holding together with sellotape. You need to make some changes – small or wholesale – but it needs to be soon and you need as close to a guarantee as you can get that the business transformation will be successful.

With the number of failed transformation projects that one hears about, a certain amount of wariness is warranted, especially as these reports seem to involve from some of the biggest names in the business. To decide how to develop an effective business transformation strategy and process, start with the below.


What is Business Transformation and why would any Businesses and the People who Lead Them Need to Undertake a Business Transformation?

Business transformation, which is that it is the process of making changes to the business operations and processes of the business in order to achieve common business objectives that may boil down to efficiencies and improvements.

Changes in regulatory, operational, market/marketing and even political environments trigger business transformation. Businesses generally undertake transformations to alleviate or eliminate organisational pain or to make transitional gains, improvements or revolutions in the business process, the technological landscape and create competitive advantage through capability, insights or the ability to harness and deploy these in the company.


Successful Business Transformation must be linked to Customer Experience and Brand Strategy


Successful Business Transformation

What makes a successful business transformation process and implementation. Successful business Transformation is procedural magic that can be applied to a failing business/business unit/function. It is magic when business transformation strategy is based on a true and clear demonstration and understanding of the root causes of what is going wrong, why and where the business or people are not delivering on investments or meeting expectations. It is magic when it is planned and structured within a robust change management methodology. It is powerful when people and their requirements are not treated as an afterthought as part of that process.

It’s magic when the brand is not forgotten and the strategies for the brand are revamped or what is existing if still relevant is intertwined into the business transformation strategy? It’s magic when a focus and objective of the transformation is explicitly to improve or at least preserve a customer experience that is demonstrably effective and excellence – relying on the brand imperatives here can help to make this happen.

It can seem to work like magic indeed if the work is done with honesty and traceability with regards to the drivers of the transformation, grasping the root causes and addressing them with vision, all tools and technology and that can be adopted with the resources available.

An effective business transformation strategy ensures and tracks that objectives should be based on root cause analyses of existing risks, issues, failures and gaps in capability or in the market. Business Strategy founded on and focused on business and objectives and that keeps those objectives top of mind and must be traceable to gaps, opportunities, pain risks and issues.

Transformations fail when they become political, back covering exercises that are unmoored from the principles, issues and people that matter for the organisation. Knowing your business transformation purpose, understanding the process and identifying the triggers and elements are the key to successfully delivering the transformation that meets business objectives.


Business Transformation Strategy

The Role of Change, Remaining Dynamic and Relevant

Change is constant and in the current business environment, seems to come at an ever-faster pace and greater magnitudes. An effective business transformation strategy can help create the capability to absorb these changes and thrive. Building in capability for and adaptability to coming change is a legitimate reason for transformation, to allow rapid assimilation of new ideas and paradigms and ability to allow extend or extensibility of organisation to incorporate, deploy or take advantage of change as it comes. It’s critical to be able to change, to adopt change and have the resilience to adapt as change unfolds, however it can create anxiety, analysis paralysis and inertia so it makes sense to remember that businesses that stay successful are the ones that resist the inertia and understand the change they need to make. Many leaders do know this but the next steps are not as clear.

Business Transformation as a concept and in practice addresses the change, change management, design and implementation and deployment of processes as well as people necessary to change the functions, operations, people, technology, systems, software and operating models of either the entire company or a line of business or business unit within an organisation that renders it more responsive, efficient and measurably improved and able to make the gains required in its environment. The business transformation strategy and the business transformation process are both dependent on the size, scope and scale of the change needed and its drivers.


Change Management

Change Management is central to the attainment of transformation, and technology change tends to be a core and enabling part of any transformation. Having an effective business transformation strategy is a crucial driver of success.

If you want to launch a new brand, change your brand, change your products, services or positioning, or recover from reputational damage – all of these are strong triggers for transformation,  to help your business be more competitive and try to capture more of the market.

It’s very common to have to rethink how the organisation delivers its products and services to the market and how effectively communication, collaboration ad conflict resolution are addressed within a system and does away with bottlenecks, blockers, risks and issues. Businesses Process Reengineering, Business Architecture Re-Design, Target Operating Model Change, Business Process Design and Customer Experience Remodel are all areas that transformation will address and its wide-ranging nature makes Delivery Management and Implementation Management key to success. Change Management processes are graduated into sub-projects addressing separate business functions, systems and people and integration elements.



Business Transformation that is reliant on good people

Transformation Elements

Several separate or overlapping stages of the following, planned and executed in logical phases through implementation and delivery including validation constitute the components of transformation, which would tend to happen over a significant period of time.

  • Review of areas of pain, points of failure, opportunities for improvement or integration of capabilities or consolidation of functions and roles, within the business and technology
  • Restructuring of functions and operations
  • Portfolio reorganisation and business architecture change
  • Technology and platforms transformation with systems and software development, integrations and migrations of data and roles
  • Operating Models review, development and standardisation plus logical and systems integrations and readiness constructs for people, (geo) locations, roles and responsibilities – validations and embedding.
  • Business Architecture – who does what, why and when and decision structure and hierarchies
  • People change – attitudinal., competencies, management of resistance to change, restructuring, training and knowledge transfer, roles and responsibilities and hand offs and provision of clarity plus training on technology platforms that enable the role and facilitate all functions ad handoffs.



Transformation at a glance



The Change Management Process

Transformation must be accomplished within a change management context – there are several accepted and effective models, notable amongst them are Kotters 8 Step Model or Lewin’s Freeze Models, (affectionately named by moi, Kotters Step Change and Lewin’s Ice Model). They aren’t perfect and need adaptation and experience but change models are necessary for achieving change because organisations are dynamic and are run by people. They help manage people’s attitude and resistance to change. It will not help you get sensitive, sincere and empathetic people on board to help manage this process, but knowledge of the process shows how you how important it is to bring people on board who can build consensus, who can manage with emotional intelligence and have personal integrity, character and flexibility in their nature.

Change Management exercises that are successful are run by people who can ensure that employees at every level understand the impetus for change, can work to influence stakeholders and work out trade-offs that may need to be made intra departmentally or for people whose roles are changing or being demised.



Change Management Proess in Transformation




Roles in Change Management and Business Transformation – A rough guide

Running a business transformation process is extremely complex and needs great people, structure, governance and clarity of objectives, priorities and decision hierarchies and responsibilities.

Portfolio, Programme and project managers who are qualified to create business cases, and formulate multi-level plans for benefits realisations, effort, duration and budget information, establish with sponsors and stakeholder the immutable objectives of the transformation and schedule for delivering it. They direct the creation of system architecture and business architecture documents and project initiation documentation that can drive the graduated change processes that need to occur and attendant artefacts.

Systems, business and data analysts to review the As-Is position and plot the full To- Be journey cognizant of breaks, dependencies and track and report on emergent risks and issues, with a range of considerations, from the user experiences to customer experience in mind on a full end to end basis.

Developers, Technical Architects, Systems Designers, Testers and DevOps teams will drive the creation and manifestation of the technological landscape vision and capability

Business Architecture and Organisational Design Teams would review the As-Is business processes and ways of working to identify areas for improvement and what needs to change as well  who would direct and support the functions

Implementation and Change Delivery to schedule, plan, resource and organise the implementation phases and work with technical and operational readiness teams to test, validate and iterate changes at all levels.



Change Manangement the right way


Operating Model Change and Operational Readiness Teams work with change delivery to plan and deploy phases and embedding with feedback loops and incident management for capturing operational risks, issues, failures to return to the development or execution process and re-deploy under control and relevant methodologies.

Project Teams ad PMO to determine the drivers for the change and primary areas of engagement and establish decision-makers in these spheres, track and manage the processes overall and track and measure benefits realisation and ensure that new competencies are exercised and new ways of working, technology ad processes are adopted with offline and emergency structures in place.

Executive Committee, Programme Board and the Steering Committee plus Design Authority and Sponsors lead the governance to maintain clarity, direction and momentum on the transformation across a plethora of issues, considerations and decisions and ensure the right interventions are made by the right people in a timely manner. They help to ensure the business transformation strategy stays on track to deliver stated benefits, part of which may require, in consultation with experts in other teams, consideration of emerging technologies that would further the case of the transformation. From digital transformation opportunities, within the organisation and outside it, e.g.  cloud computing and migration from legacy systems to Big Data and Machine Learning and DevOps and putting a technology team in place who know and understand the business inside out with business champions and representatives who are in the process every step of the way to share insights on how the new tech might work in situ and if this creates any new requirements for end-user computing or opportunities for removing those.


Transformation Strategy Link to Brand and Customer Experience

Strong and excellent business transformation strategy is differentiated by a focus on the brand purpose and promise and Customer Experience. The two go hand in hand and a focus on one creates opportunities for promoting and improving the other. Having been party to transformations run by other organisations, I can say that this almost never features in any transformations. The customer experience just isn’t on the radar. This is because the transformation strategy wholly ignores brand purpose and strategy. At the heart of brand strategy, is what the business should mean in attachment terms to the target audience, therefore remembering this, and aligning to brand imperatives creates a stronger chance of delivering a successful transformation that can deliver better CX and operations that will ultimately serve the brand better. An effective business transformation strategy will serve every aspect of your business.

Culture and Brand Standards are usually the roles and competencies missing, guardians of brand standards, purpose and overall organisational mission that drives culture and innovation.

Excellent CX as Reputation Management Strategy

Why Strategic Customer Experience is a Gift for Reputation Management 

While studying for my first degree, the theme of better customer service (not customer experience yet!) was a recurring theme, concerning earning customer loyalty and market share, although not so much explicitly in the context of reputation management. There was a massive upsurge in the 90s of paying lip service to customer service as a competitive vehicle. That ethos seems to have waned considerably as service seems to be decaying in places we used to expect it, and yet it’s never been more important.

These days, the focus goes, rightly, beyond customer service to consider the entire Customer Experience, how the customer or client of your business experiences all of the elements that make up your brand at every stage of any transaction with your company. These transactions accrue into positive building blocks for favourable brand reputation and strategic reputation management. Identifying all the touchpoints your customer can possibly have with your brand, products and staff and having a strategy for influencing and planning how every interaction is handled is the very essence of it. I think of CX as CXE – Customer Experience and Engagement because the opportunity for engagement, to get information, feedback and ideas from the customer are where the magic really happens.

Why Leaders show care about Client and Customer Experience

We build brands to differentiate but also to build a reputation, against which hopefully a premium can be applied and repeat custom and advocacy can be extracted. The brand sets itself up, makes a promise, delivers it, delights and builds and reinforces a reputation for quality, reliability and other great things. More than ever the opportunities that lie in fostering and nurturing great customer experiences should not be squandered. With more choice than ever available to customers in some domains, CX is ever more relevant and the thinking behind how CX is implemented can make it transformational. It can make it a gift for reputation management.

Transactional to Transformational Thinking – the value of CX

Transactional thinking would limit the scope of CX. Clients and customers when purchasing are not purely acting on calculated algorithms for buying into an offering. There is a great deal going on in hearts as well as minds. However, viewed logically, the purest person to person service element, usually post a purchase or immediately preceding it, and generally as an aid to that sale, actually occurs quite deep within the relationship/purchase funnel. The added value is in everything else leading up to the sale, and after that, you ideally want to exercise some influence over. You want to have the privilege and access of speaking into the spaces either side because when you factor in desirable brand love and loyalty, it’s instructive that conversion does not end with the person who has bought, as they can help you convert others. This is the power of favourable reputation and an opportunity for reputation management.


why cusomer experience is a priority for business leaders

The goal of CX is delight – attract, engage, nurture and delight

Putting CX at the heart of Projects

Leaders and staff should have a clear view of their roles and responsibilities in sustainably and successfully delivering customer experience (CX), but it should be ultimately driven by brand strategy. CX can be the arbiter of your brand values and perception. Bearing out and translating the purpose and the values the business espouses through CX buttresses and validates your customers’ perception of your business. Reputation Management starts here. Credit is gained and credibility advanced that indemnifies a brand in terms of sustainable brand reputation and reputation management. Now, it’s been my experience through numerous Change Programmes, that there is generally limited consideration of the programme’s risks and impact to the brand and the business’ ability to consistently meet customer and clients’ expectations. This is because they are often driven entirely by internal, operational factors, external triggers tend to be obligations to and duress from regulators and monitors but I believe customer experience is an equally legitimate driver. Reputation Management is not something that’s only addressed in the event of an adverse event, like savings, reputations must be shored up against rainy days.

I think this should change. Even when it isn’t the causal factor for a programme, it absolutely should be part of the standards and metrics by which that programme is deemed a success. It, therefore, follows that demonstrable improvements to the processes and operating models delivering high-quality customer experience, or at the very least, strong evidence that it is not put at risk or degraded, should form a primary part of the business case.

If projects were incepted with an eye on the customer and transformation focused on making things better for customers and staff, that is if PEOPLE were actually valued and central to the impetus for projects, very possibly, less oversight might be needed as businesses would be policing themselves according to their own stated purpose and values. Hmm!

So…..where is the problem? What could go wrong? Ahhhh, yes. Of course.

When there is no visible commitment to those stated values.What an indictment that is on the way we do business – it means that whenever a customer’s experience of your brand fails to bear out your values, you may be seen as only paying lip service, as inauthentic. The worst of it, of course, is that your customers can see and sense the disconnect. Of course, they can, they get it a sense of it through the entire experience! That’s it – the whole point.  If you are talking about customer experience but not really considering satisfaction of customers and motivation of those who deliver the services that form the experience, you are just paying lip service to customer experience, much the same as people did in the 90s. And your customers can tell!

Reputation Management - Secure your brand's reputation through exceptional customer experienceCX Matters

If you don’t think this matters, I give you Aldi and Lidl. If the leading supermarkets were listening, they would have known and acted on the customer data that Aldi and Lidl have exploited, as Tesco have only just recently started to do hence this update to the blog. It’s taken several years to mount this offensive, but apart from anything else, the customer experience at Tesco was obviously not sufficient to sustain the custom of those with an option to go elsewhere. Tesco’s reputation has also suffered considerably in the past decade an effort to refocus on customer needs might have aided their reputation management. As it was, it appeared to make them more vulnerable to incursions by the challengers.

Other sectors are not exempt. The banking sector sees challenger banks popping up. I give you Tide and Monzo, reported to have deep satisfaction amongst customers. They are starting with a commitment to the customer experience and meeting needs that the existing banks do not, even though they say they want to. It’s amazing when you think about it.

So, dear business case owners, sponsors, C-suite people, transformation programmes should not lead to a deterioration in staff morale and customers’ perception of the brand. Therefore, business strategy and change should absolutely have dependencies on your business brand imperatives and benefits realisation must be within the context of meeting or exceeding customer brand expectations. Even if it is not the causal factor for the programme, it should be in there somewhere! There should be, on every programme board and Steering Committee and Executive Committee etc., somebody who has responsibility for Brand Standards and CX. There, I have just created that brand new role. Feel free to use it because it’s critical, now more than ever, to focus more on people – both in and out – and ultimately serve your brand better.

Agile Innovation and Digital

Digital Transformation and Beyond

Change that matters
Propel your Brand with Innovation

Agile innovation and Digital services are just some of the ways we can help you change your business for the better using an agile process. Agile innovation  is our method to help business undertake planning for innovation transformation and for the evaluation of digital technologies that can be used to build better customer experience and improved processes. This is crucial for embracing and inculcating innovation.

‘Agile’ methodology comes from the worlds of software development and the agile process can be adapted to change the overall thinking and speed at which problems are solved and made transparent. Most importantly, ‘Agile’ thinking leads to creating an output however minimal as early as possible, as a proof of concept and a test of the ideas. Agile principles and processes, when applied to growing and  embedding innovation change, makes for continuous improvement and ultimately more successful innovation.

Innovation leadership and innovation culture are important enablers to this agile process, as part of transforming the overall business model and are areas covered as part of our advisory.

Smart businesses are increasingly assessing the steps needed to adapt to digital, a daunting prospect, especially at scale. The necessity to respond rapidly and prioritise change is a rolling challenge. We can help you implement a phased approach to ensuring innovation is undertaken across the organisation, using design thinking and change management ,and it’s why we have conflated advisory services that focuses on Agile innovation and Digital. Agile Innovation Process Management helps to improve business functions across the organisation at the intersection of digital transformation and innovation improvement, for continuous innovation.

Some of our popular services in this area are shown below. If what you are considering is not listed, please contact us using the contact form and we’ll be happy to discuss your concerns and challenges and discuss the ways we can help.

CX Remodel

Transformative InnovationLet's do it!

Security Risk Audit

Transformative InnovationLet's do it!

Build Innovation Culture

Transformative InnovationLet's do it!

Intelligent Automation and AI Advisory

Transformative TechnologyLet's do it!

Cloud Computing & Web Services Advisory

Transformative InnovationLet's do it!

Process Audit and Improvement

Transformative InnovationLet's do it!

Digital Transformation Audit

Innovation Technology
Let's do it!

Adopt innovation

Understand your digital options and build strategies to agilely adopt innovation. We help you change your innovation approach.

Security Risk Audit

Transformative InnovationLet's do it!

Business Operations Transformation

Change Advisory and Project Delivery

Brand strength is built and assured from the inside out through structured Business Operations Transformation.

Run your business in a way that builds. sustains and powers your brand, your people and your tech. Build processes and tools that transform your business and enable better, stronger and faster engagement of partners, suppliers, staff and your customers.


It all matters – your people, set practices, processes, tools and culture – no elements should be overlooked in articulating the change your business needs to thrive in an environment characterised by constant and at times confounding change. Our mission in delivering business operations transformation is to adjust and reinstate displaced value, identifying areas within your business where improvements or process re-design will lead to measurable improvements and efficacy across your operational landscape.

Managing complex change is a challenge and we provide end to end programme and project management, with highly skilled and experienced change management practitioners.

Leaders know that business operations transformation is an investment in your people, processes and technology and in the future and aspirations of your business and is necessary. Not least because of the complexity, volatility and speed of changing customer tastes and expectations. Transformation gives your business the capability to confidently perform and keep doing so.

We come alongside your teams, taking a holistic view and with diverse, multi-disciplinary teams with proven skills in programme/project management and who understand the challenges of Change Management and how to overcome them. Embark on your change journey with us – even through the discovery process, we’ll strive for true transformation to elevate and make for a more responsive and powerful business.

Project Scoping and Planning


Project Management and Business Analyses


Risk , Dependency and Resource Management




Change Strategy


Target Operating Models


Problem Statement and Business Case


Organisational Design and Business Architecture


Ops and Process Review / Design and Improvement


    Select service(s):

    Scoping and PlanningProject/Programme ManagementBusiness AnalysesRisk and Dependency MgtRoadmapsChange/Transformation StrategyTarget Operating ModelsProblem Statement and Business CaseOrganisational DesignBusiness ArchitectureProcess ImprovementOps ReviewOther

    Popular Software Services

    Popular Software Services – Holistic Guidance, Help, Implementation and Transition


    For businesses looking for experienced and talented partners to guide them on their software and digital change journey, we will work with you to validate the root causes of your challenges and offer a range of popular software services. We then formulate a clear and holistic IT strategy, software requirements and design, which we will test as much as possible before development. Creating software that answers the true articulated need of your business is critical, but so is testing and transition and we do not skimp on these areas and aim for deployment and cutover excellence.
    From bespoke software engineering to power your business in a way that is tailored to your unique processes to implementing and assuring your enterprise architecture and security, get the full benefit of engineers who have worked for global giants and delivered critical IT,  infrastructure and major software implementations.

    Software design and development is just one part of the picture or dependent on where you, is an aggregate of a range of other necessary processes, shown below. At Iconify, we believe in holistic change – we never lose track of your business’s objectives and the needs of your people and we are always protective of your brand’s reputation and that’s why in all work we do for you, while we aspire to efficiency, we are never slaves to speed. Software design and development for us is about making your world and your business better. We are aiming for Day 1 excellence for your business and never lose sight of that. We provide a holistic software service that will ensure that transition and adoption of the new software systems and tools that accompany them are planned and considered.

    Popular software services – Methodology

    Our experienced technologists have worked across a range of software development methodologies and know what is most efficient or your business. We are Agile practitioners but understand how to adapt that for different environments so that our focus remains people and progress, and never not process to the exclusion of those.

    Popular Software Services and Technology Solutions


    • Digital Solutions and Services

    The time for digital transformation is now and is more important than ever for competitive advantage and it is definitely time to learn more about AI, Machine Learning and what Big Data can do for you. We can help you prepare for The Cloud and the powerful services it can enable. We love to educate on technology and can come and speak with your teams and provide a knowledge base to help you make better-informed decisions about which solutions might be best for you. Transformations must address a medium to long term horizon in the needs of the business.

    • Digital, Data and Integration

    Harmonisation, standardisation and integration of your systems, software and tools help to increase overall operational effectiveness and strength and with our focus on providing holistic services, we can help to get your systems communicating and sharing data on a common schema to work in more seamless ways across stakeholders, suppliers and even clients.

    • ERP, CRM, Payments Integration

    Implementing and integrating Business Intelligence, Analytics, ERP, Finance and HR suites based on your business needs. These are challenging and lengthy implementations that you should undertake with knowledgable trusted partners that will work with your internal business Subject Matter Experts to ensure that your core business process is captured and the workflows of the system are tailored to that. Even better, we have  Target Operating Model expertise that can help audit and review if your existing process is limited, problematic and has gaps and opportunities for change, which can then underpin the processes for your new systems. This reduces the adoption friction and transition.

    Professional Services Firms and SMEs have unique challenges that we believe our experience serves very well. We also work with finance and retail sectors

    • Software Programming on Web

    We are happy to provide specialist website software development to help you use your technical and digital assets achieve your business goals in a sustainable and scalable way that can enable closer relationships with suppliers as well as customers. Our developers can provide integration with your ERP, CRM and even legacy systems to genuinely lift your business’s capabilities to tackle business challenges and also channel opportunities like AR/VR and other experiential technology into your website to make it a high performing website and an excellent example of the power of great software design and development.


    Get in touch

    From requirements analysis to software development and testing, we will be thrilled to provide help and advice on a range of popular software services. We help leaders increase their awareness and understanding of trending, innovative and disruptive technology by undertaking research and analysis across the competitive and cross-sectoral landscapes. Working with our Innovation analysts we are able to provide advice on how our clients can take advantage of what’s available and future proof transformation commissioned. Contact us to discuss.

    Standalone or end to end
    Some Popular Software Services

    Requirements Analysis

    We help you get clear on what your full requirements are

    System Architecture Documents

    Enterprise Architecture Model


    Lean Proof of Concept - Rapid , Instructive and Directive

    Software Testing

    Comprehensive, end to end software testing

    Software & System Advisory

    Inform and Educate - Advice on all your software needs

    Software Development & Test Process Improvement

    Develop effective SDLC /Test process

    Agile Software Development Coaching

    Our Agile experts provide guidance

    Digital Transformation Review & Planning

    Find opportunities for digital value

    Solutions Development & Delivery

    Software as business solutions

      Select service(s):

      Requirements AnalysisWireframesSolution and Software DeliverySoftware TestingSoftware and Testing/QA ProcessTestingAgile AdvisoryEnterprise Architecture and DocsDigital Transformation Review & PlanningSoftware & System AdvisorySoftware Engineering and SecurityTransformation Technology and ArchitectureOther

      Business Change Advisory and Delivery

      Integrated Solutions to Pressing Challenges
      Operations and Business Model Packages

      For Business Change Advisory and Delivery, Iconify’s unique approach is designed to help our clients formulate and articulate the objectives of their transformation across processes, people and technology using a purpose driven framework with milestones along a continuum for the transformations, to help established companies enhance and protect their brand equity.

      We deliver expert solutions for business transformation, operational efficiency and risk management for brand leaders across industry and sectors. Dependent on clients’ needs, the journey can begin anywhere on the continuum and services chosen as required for particular areas of focus but the very first step must be the Purpose and Values and end with the a purpose fulfillment statement.

      Whether you are after process optimisation, organisational change  or wholesale business transformation , our Business Change Advisory and Delivery Services can provide the cover and expertise you need.

      Planning and Transformation Roadmap

      Understand the value and opportunities for your transformation
      Rank and map objectives to strategy goals in the context of the customer experience, operational processes & opportunities for innovation.

      Business Model Review and Transformation

      Strategy that counters disruption with agile and insurgent mindset
      With digital change making businesses ever more vulnerable to threats, we develop models that deliver CX demands & embrace tech.

      Process Improvement and Standardisation

      Identify bottlenecks and weaknesses. Solve creatively with innovation
      When change needs to happen to increase efficiency, profitability and value retention, we can help with review and improvement.

      Change Consulting

      People & capability focused advisory, fostering greater engagement
      Providing gap analyses, best practices, comms and strategies, toolkits, transition & training.

      Business Analysis

      Review current position & propose actions & tools to enable objectives
      Identifying strategy requirements, we define activities, solutions & validations to achieve objectives.

      Project Mgt & Delivery

      Scope, stakeholder management, planning risk and budget
      We deliver your goals, assembling teams with the relevant capabilities & passion for excellence.

      Process Design and CX Remodel

      The brand experience is the brand and customer experience is key
      Business processes , interfaces between teams and interaction with systems impact the CX and the brand promise.

      Target Operating Models

      Synergise People, Technology, Processes & Practices to optimise CX
      Having reviewed your current organisation, we evolve a view of the optimal structure to deliver on business strategy & support new tech or reg implementations.

      Industry Research and Analysis

      For benchmarking & clarity on emerging industry trends, standards and best practices
      Ensuring that your business has up to date information for decision making, growth, change & strategy objectives

      Aspirational brands with the business in mind

      Brands of the future focus on the business

      Click on each box for high level process for each service to see how we engage with you and how we deliver.

      Agile Change Management

      Change Fluidly with Agile Transformation

      check, challenge and accelerate
      The Gears of Change

      The Agile transformation approach to change management theory is set to be the key to unlocking the opportunities and benefits realisation of change projects. It could lead to a step-change in identifying areas of the business with issues and remediating them in a rapid, structured and controlled way in packages of work. In the era of the ‘plastic’ organisation, one thing that can be believed in is the need for your business to be responsive and move quickly to address gaps or adopt technologies that help harness opportunities. Agile Transformation and its attendant tools unlock these and make it one of the most revolutionary approaches to change management processes and adoption. The process involved in making sense must be flexible but rigorous, nimble but methodical, collaborative but coherent and as responsive as the desired organisation. This is the idea behind agile transformation.

      Transformation in any sphere of your business then must be agile. Agile transformation, when undertaken with clarity, ambition and pragmatism can deliver true value and real scale. It allows constant review, consistent introspection and internal validation, is verification driven and offers constant connection to the business change drivers and the people side of change management processes and protocols.

      Agile transformation approaches to change management


      At Iconify, we are not just believers in the Agile methodology but we are also long time practitioners of the Agile method for small to enterprise-scale business and IT change, through systems and solution build and project management and delivery. We have decades of agile transformation experience in building and documenting the relevant business cases, working with the relevant stakeholders to agree on the change strategy and timetable and in convincing the business areas of the benefits of using an iterative method such as Agile, as well as how they can participate. This has allowed us to build successful operating models, test and transition them.  If you are thinking about or are ready to improve your business using a proven methodology, with independent consultants who are creative thinkers, Iconify will always be the right call. We are not just selling strategy, we are invested in building and sustainably improving your business. Call us right now to get started.

      Book a transformation audit

      You know your business needs to change. Let’s help you plan it and establish a process to roll out change as needed.

      Software Services

      Ancillary and Parallel
      Software Services

      As well as providing software engineering and bespoke app and tools development, we can also bring value to your business by providing independent and additional software services. If you have implementation partners for underlying provisions, we can get involved on an ongoing or one off basis dependent on the requirements, as part of a full managed service, or .

      Software and Application Testing

      Iconify Test Services can provide complete Testing and Quality Assurance framework, with a view to enabling our clients to have greater confidence in their software implementations.

      The best methodologies and excellent programming in the provision of software services are often let down by an insufficiently detailed testing strategy that is multi layered, holistic and rigorous. We have experience of implementing testing processes and even in house specialist test organisations and embedding test process to incorporate new developments on a myriad of platforms, languages and technologies.

      Testing methodologies from Waterfall, V-Model and of course agile are covered and our consultation with you and your organisation’s technical maturity will tend to dictate how we should proceed. We help you to understand where there are opportunities for automated tests and decide how to implement hybrid models.


      Provision of security testing and software security management for existing or new enterprise architecture and software. Cyber security and digital risks are dominant and prevalent and if it is not something you have considered, now is the time to do so, as malicious attacks against enterprise at several levels are active and numerous. Security provision at every level of your infrastructure is crucial to undisrupted operations.

      Software Development and Bespoke Business Tools

      Software and Solutions Development

      Passion for rigorous and excellent software and solutions development runs in our blood, and naturally through our development and bespoke business tools teams. Our head of technology, Kennedy, is well known, admired and sought after for his sincere love of and evangelism of best practice methods in programming, agile methodologies and enterprise-level IT and security strategy. His wide-ranging experience means that breadth of approaches born of surmounting innumerable barriers and challenges will be at your disposal in building strategy, proof of concepts and in the design and development process.  At Iconify our developers and consultants have analysed, designed and developed mission-critical software for organisations like Goldman Sachs, Visa and Worldpay, to name a few. We’ll be happy to do the same at yours.

      There is a definitive and distinctive difference in the consulting and delivery process when people who live and breathe technology help you solve your technological challenges, and that is what we bring.  We believe software should be transformative and approaches to meeting requirements should be focused while methodologies should be flexible enough to accommodate learning and stakeholder participation.

      No brand can truly be resonant without robust and effective technology, because the business will lack resilience and facility at several fundamental levels. Therefore, we firmly believe that the Technology your business runs on, relies on is a fundamental pillar of brand strength and operational advantage. This is the advantage we wish to help you develop when you take up our software development and bespoke business tools services.

      You could have a brand new development project or a redevelopment requirement and therefore need software and solutions development. You may be in the middle of enterprise and infrastructural programme and have had the courage to realise and accept it’s all gone wrong and a new remedial roadmap is required – we’ve been there and done it! Multi-million-pound projects switching midstream from Oracle to Siebel or adopting a brand new reporting platform 5 minutes after rolling out a prior one because it was not for fit for purpose. All reasons why businesses need partners for their software and solution development requirements. We have some muscular strategies to review and replan and give you the confidence to take the best options identified.

      So, if you are after redevelopment, new development, enhancements, systems integration with a mix of platforms and bespoke code/tools/apps, we can help. We like helping friendly businesses operate at their best, and no matter where you are in the software development lifecycle or problem-solving process, feel free to call us to discuss. If we can help, we will. +44(0)20 8191 9008 or contact us.

      Bespoke versus off the shelf

      Bespoke means it’s made for you specifically but it can mean writing new services and utilities and you may be torn between getting something off the shelf and configuring, which is also very challenging. We can help you determine what the best solution for you would be. If it makes sense to make the time and cost investment to build bespoke code, we’ll help you lay out the process, elicit the requirements and fast track a proof of concept.

      We do not turn up our noses at vendor-supplied software or out of the box software. They have their place and many are powerful but do require thought around how configurable they are, how well they can integrate with other suites of pre-existing software and whether in your business’s architecture, it can deliver value. We help you review this and many other considerations as part of our core IT consultancy.

      If you decide to go bespoke, we have decades of expertise in helping you specify a solid, suitable solution, tight to requirements, functional processes and operating models working with your teams closely to capture the true requirements – more on that below in Requirements Gathering, Analyses and Challenge.

      software development lifecyc;le in the software and solution development process

      Bespoke Business Tools

      Software Development and Bespoke Business Tools

      Like what you see? Call and tell us what! +44(0)20 8191 9008 or email us –

      If you are not quite ready, one reason you definitely should call is that we are a small company with big skills with both depth and breadth across the business landscape with strong partnerships with trusted firms. When you are on the lookout for peaople to partner with you build your apps or you have a larger project in mind that requires software and solutions development, take a look at what we can offer you. We will take on your goals as ours, solve your issues as though they were ours and here’s the main thing – we LOVE this work of software development and bespoke business tools development. We bring real passion to it, true creativity, proven skills and complete commitment, and it makes a world of difference to your experience of the process and to outputs. We are friendly and we like to work with friendly companies, so get in touch! We are also good at listening, so feel free to call for an informal chat too.

      We do really enjoy the plethora of business problems we get to work on, and we can help you find solutions for new, additional tools and understand what might be best for you if you are in the process of reviewing a few. In some cases, we can build something fairly small, simple and sweet, that allows you to use it as an adjunct to main or larger application or platform. In other cases, something more heavy duty maybe required, for example to replace end user computing implemented in Excel or Access.  It all depends on factors like your strategy, what you have planned in the short and long term, what will help your P&L and what will bring the best ROI, given the former. There’s a lot to consider, so let’s get working.

      Get in touch on if you are considering collaboration and MI tools or a solution for your Data Analytics or Document Management.


      SDLC - Waterfall to Agile

      Software and Solutions Development Life Cycle

      We are risk managers, every one, and we worry about what might be missed, misconstrued or mistranslated through every stage of the software development lifecycle.

      There’s a long list of mistakes that could happen and we are not here for that. This leads us to be structured and disciplined in the process to provide our software development and bespoke business tools. The first full port of managing solution development risk starts with our Requirements Process. We run your projects under proper project management frameworks to reduce the risk of scope creep, re-dos and disappointment, ultimately.

      The software development lifecycle is so defined because each part of the process gives life to the next part and is crucial to the life of the application. Arguably, though, the requirements phase is the most critical. If this process fails, the failures become systemic and exponentially increased and the contamination is ongoing. This is because this failure enters design and becomes flesh in the software. We spend a lot of time, blood, sweat and tears to get this straight and the questions will keep coming until everybody is satisfied that the answers that end up on the order book are the correct ones.

      We will need to get up close and personal to your requirements. So we’ll have to get up close and personal with your business and teams. We’ll strive to get full clarity on all functions, interactions and communications in a comprehensive discovery phase. Expect user forums, workshops and as-is process models depictions, if you do not have any to share with us. This is so we understand the process and flow of actions and communications in the business. It gives us necessary access to how your users work and how their systems should support their work.

      At Iconify our developers and consultants have analysed, designed and developed mission critical software for organisations like Goldman Sachs, Visa and Worldpay, to name a few. We’ll be happy to do the same at yours. We have decades of experience creating software solutions for many leading companies and resolving many challenges. We are staunch advocates of agile software development methodologies and apply rigour to the process and keep communications as open as possible. We aim to deliver applications that perform well and score positively against success criteria.

      The proof is in the pudding. But it’s also in the ingredients. We have years of experience of formulating strong quality assurance and layered, robust test strategies to test the software we engineer or provide you with independent assurance. The requirements and use cases are our bible in developing test scenarios that can find system failures and integration vulnerabilities. We can help define tests across unit, system, integration and user acceptance layers. This is the process that ensures you get the requirements you are paying to realise and runs through the whole development process in parallel and with the feedback loops that add value in-flight, rather than as an after activity.

      We work with users to define tests around the op model to support delivery of business outcomes. We engage with users right at the outset to capture ways of working, patterns of collaboration and communication and guide them in producing acceptances cases that will then be subject to test for deliverable packages.

      One of the distinctive differences that Iconify provide is our holistic approach to solution delivery. Our approach is one that seeks to embed the technology platform seamlessly within the business’ operations and plan an adoption process. The adoption process is critical for avoiding chaos, dissatisfaction and lack of take up of the solution. It can lead to non-realisation of benefits, which is not acceptable to us. We want to leave your business whole and better than when we came. This requires a final investment in planning, operational readiness and rollout of clear and revised operating models across. This runs in parallel with the QA and Testing process and in tandem with the use acceptance testing phase and provides for a training and knowledge transfer workstream. This enables the test of the system as well as of any changes in the operating model so that tweaks and feedback can be incorporated early enough.

      We perform code reviews as part of a best practice, baselining process as part of our development and validation framework.

      We can also help your company do this part of an independent assurance capability if you have another solution provider, to give you a clear view of the particulars and suitability of the design and planned implementation.

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