Web Design and Web Development Agency

Ambition, Aspiration, Rebellion and Strategy –

A Web Agency that Understands the Power of Uniqueness and Change

Creating websites for small businesses to medium enterprises is our passion because we want you to have the advantages large corporates take for granted and if you’re seeking a web design and development agency that is strategic and ambitious, with creativity as well as project management expertise, you’re in the right place. We are proud to be more than just web designers and developers but a strategic creative partner to businesses with a powerful vision and budding brands of the future.

You’re not in Business to Fit in. You’re Here to Make your Mark.

Work with a web design and development agency that gets that.

You need website developers who understand the pain of needing a website that truly represents your business and the aspirations in your heart and the rebellion in your mind. You need a website design agency that understands the importance of truly partnering with you, who can listen to you and turn your ambitions into something fabulously tangible. You want a company who are passionate about developing digital online presence and solutions for small to medium-size businesses because we understand their distinct challenges and value their uniqueness.

Your website must not only underpin but extend your brand, and adopt any technical integrations with other systems if necessary. You will not compromise on having a team that is strategic and can think and deliver beyond web. You’ve found us!

Use a web developer agency that will ihelpncrease Brand love and loyalty

 

A Web Design and Development Agency for Brand Love and Loyalty –

Avoid a Mediocre Website

Deepening authority and brand love and loyalty are core elements of the purpose of your website. We’ll create a website that matches your uniqueness and rebellious spirit and approach, a vehicle that will empower your business to build opportunities and an audience, to garner notice and gather momentum.

Get a free estimate

02081919008

Impact

Performance

Transformation

#1 Strategic Brand Agency for Rebels

Strategy, Purpose, Change, Value

A Brand Agency that Cares as Much About What’s Inside as What’s Outside

If you need help to realise your vision for your new product or business, a strategic creative brand agency is more necessary than ever before because to build your brand and reputation, how the business works matters. Silos don’t serve businesses well and strategy creates a bridge between critical operations and stakeholders.

You deserve a brand partner that cares as much about what’s happening on the inside of your business, as what it looks like on the outside. We are a creative consulting company that think just like this because this builds your brand. Change is wide-ranging and disruptive. We make sure it’s also connective, constructive and supportive of your brand’s purpose, principles and perception, ultimately boosting your brand reputation, message and relevance.

We’re here for rebellious, ambitious business owners, leaders of established businesses and startups who want to stand out for standing for something. We can provide powerful strategies for brand positioning, perception, processes and behaviours and build your brand. That’s what a brand agency should deliver and that’s the difference a strategic creative agency brings – thinking about your business as a whole and having strategies that move the needle on your objectives and on how your brand is perceived.

The brand assets we can help you create are just as important as the strategic and analytical work we will do, to establish what constitutes your difference, even your uniqueness. Brand assets are an outworking of this analysis and the degree of excellence will be directly dependent on the degree of depth we go into in defining your purpose and principles.

The purpose of all of it, of course, is brand love and loyalty. To light a fire in people’s hearts and not let it go out is our goal at Iconify.

Bring your brand to life – purpose, strategy and identity for your business.

At the core of brand strategy is purpose, promise and principles, that lead to love and loyalty which a strategic creative brand agency will help you realise

We can help ambitious businesses who want to be seen and heard:
  • define your new brand
  • distil your purpose
  • bring your new brand to a real and vibrant life
  • communicate your value to your target audience
  • clarify and document your vision
  • help you define your target market and refine the segments your company is best suited to pursue
  • help with market research and focus groups
  • prioritise and promote your purpose
  • identify changes you need to make to meet your purpose and attain your vision
  • build a long term brand strategy
  • define your positioning
  • scrutinise your organisation for opportunities for change to elevate the brand
  • understand the end to end drivers of brand reputation through your customer journey and protect those in any change.
  • consider and plan for the risks that your brand may face through its service or product delivery journey
  • communications to create awareness of your brand to new prospects and messaging to engage with them.

 

Strategy, Purpose, Change, Value

A Brand Agency that Cares as Much About What’s Inside as What’s Outside

If you need help to realise your vision for your new product or business, a strategic creative brand agency is more necessary than ever before because to build your brand and reputation, how the business works matters. Silos don’t serve businesses well and strategy creates a bridge between critical operations and stakeholders.

You deserve a brand partner that cares as much about what’s happening on the inside of your business, as what it looks like on the outside. We are a creative consulting company that think just like this because this builds your brand. Change is wide-ranging and disruptive. We make sure it’s also connective, constructive and supportive of your brand’s purpose, principles and perception, ultimately boosting your brand reputation, message and relevance.

We’re here for rebellious, ambitious business owners, leaders of established businesses and startups who want to stand out for standing for something. We can provide powerful strategies for brand positioning, perception, processes and behaviours and build your brand. That’s what a brand agency should deliver and that’s the difference a strategic creative agency brings – thinking about your business as a whole and having strategies that move the needle on your objectives and on how your brand is perceived.

The brand assets we can help you create are just as important as the strategic and analytical work we will do, to establish what constitutes your difference, even your uniqueness. Brand assets are an outworking of this analysis and the degree of excellence will be directly dependent on the degree of depth we go into in defining your purpose and principles.

The purpose of all of it, of course, is brand love and loyalty. To light a fire in people’s hearts and not let it go out is our goal at Iconify.

Bring your brand to life – purpose, strategy and identity for your business.

At the core of brand strategy is purpose, promise and principles, that lead to love and loyalty which a strategic creative brand agency will help you realise

We can help ambitious businesses who want to be seen and heard:
  • define your new brand
  • distil your purpose
  • bring your new brand to a real and vibrant life
  • communicate your value to your target audience
  • clarify and document your vision
  • help you define your target market and refine the segments your company is best suited to pursue
  • help with market research and focus groups
  • prioritise and promote your purpose
  • identify changes you need to make to meet your purpose and attain your vision
  • build a long term brand strategy
  • define your positioning
  • scrutinise your organisation for opportunities for change to elevate the brand
  • understand the end to end drivers of brand reputation through your customer journey and protect those in any change.
  • consider and plan for the risks that your brand may face through its service or product delivery journey
  • communications to create awareness of your brand to new prospects and messaging to engage with them.

 

We’re creative strategists, digital professionals and change experts.

Brand Management

Change, Communications, Risk and Reputation Management
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Brand Strategy

Inside-Out Brand Strategy for Love, Loyalty and Longevity
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Brand Development

Purpose, Principles, Positioning, Story and Guidelines
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Change Management Consultancy

A Change Management Consultancy focused on People

When you’re looking for a change management consultancy that helps you reap the benefits of successful change and makes change stick, you should choose one that focuses on the people side of change.

A good change management consultancy will help you run a change programme and manage time and budget effectively, but a great one will help you achieve lasting, sustainable change and benefits through a successfully implemented change management process. A great consultancy will be passionate about people and project environments that foster empowered engagement and participation.

Iconify help you plan, prepare and put your change management and business transformation plans into readiness, implementation and delivery so that you can take advantage of opportunities through the use of technology and market shifts and compete effectively. We help you help your people get ready for new ways of doing things, ensuring they have the capability and participate as co-creators of the change. Benefits delivery is assured with focus on the people side of change because behavioural issues and drivers matter as much as structural and methodological ones.

A truly unique change management consultancy that makes change stick through focusing on the people side of change.

 

Change management encompasses a vast discipline, strategies and tools, including Business Transformation which may relate to any or all of people, processes, functions and technology and which will require changes to the target operating models. As a result, any change initiative must really hone in on the impact to people within the change programme but most importantly, beyond, to make change stick. The key to sustainable success in transformation projects is to successfully transition and make the change stick. It’s only too common that project failures result in people returning to systems that are supposed to be demised, people get very dissatisfied and leave and new projects are incepted to remediate apparently successful projects.

A Change Management consultancy focused on helping you create powerful capabilities within your organisations to plan and implement strategic change in a way that focuses on your people and your brand reputation, collating knowledge, developing and transferring skills, knowledge and expertise. Whether it’s business or IT change you are considering, we can help you plan and design a strategy and delivery framework that priorities your people as the primary success driver.

How we can help you manage change

As a unique change management consultancy, Iconify can help you build the business case for change and clarify with senior leaders drivers, objectives and prioritised activities and a strong people engagement strategy.

– We can help draw up and design parallel structural change and behavioural change strategies that build frameworks to make change stick.  – Help you design a transformation and change strategy that can achieve the vision and outcomes that your company really needs and wants.

– Develop a business transition capability that will deliver and implement operating models, operational readiness frameworks and timelines and cutover excellence.

– We help you understand why the ‘People Side of Change’ is so critical and share strategies for mapping those to delivering change objectives. For example, build a better and more empowered team to drive innovation in your changed organisation so that the people side of change drives strategies for attaining objectives.

– Power people and staff engagement your people to develop and share your vision in language and stories that will resonate emotionally as well rationally. We work with you to design change communications and events that will help telegraph and flesh out the target operating model and what it looks like.

– Identifying, coaching and upskilling change principals with tools and awareness required to empathetically lead people through the disruption of change and the rigour of the process.

We believe these are the gaps a great change management consultancy can help you plug.

 

The Importance of Change Management Consultancy that prioritises people

The Importance of a Change Management Consultancy that Prioritises People

The difference between Project Management and Change Management lies in how important it is that people are really brought into the heart of the process, managed and engaged very closely at a range of levels in line with the level of impact and disruption the change represents to their lives on the job. Operating system upgrades across a company carries some risk of aggravation, irritation and disruption. Failure would result in the risks outlined and of course, business continuity would be affected but with the relevant training and cutover readiness, the migration can be managed quite well, all other PM disciplines remaining equal. Transformation programmes, however, are wildly different as indeed requiring the full gamut of change management protocols. These types of projects require management of the ‘Hard Factors’. To summarise, the hard factors are the people factors. It is more important than ever that companies engage a change management consultancy that priorities people.

 

Who we Are

our consultants
Meet Our Experienced Team

Our uniquely collaborative and passionate people work alongside our clients every step of the way—caring more, telling it like it is—to anticipate and overcome all the barriers to change.

Diversity of People, Backgrounds and Experiences Chinenye has done work in change

Kennedy Ikwuemesi

Chief Technology Director
Diversity of Experiences Natively a programmer, Kennedy is an enterprise architect who has

Funke Michaels

Marketing Manager
Diversity of Experiences A Mason Fellow of Harvard University and Lecturer at MIT Sloan,
Chris is an extremely organised and adaptable project and programme management professional with extensive

Crine Insalata

Design and Strategy
Criney is a brand design and brand strategy heavyweight who has done incredible branding work for great

A Selection of Clients We Have Worked With

Client testimonials
What People Say About Us

Brand

Discovering Resonance
Creative Brand Transformation

Creative brand services that elevate your brand design and develop a brand strategy as well as any branding advice and guidance, must be anchored to what’s at the heart of your business, as well as the bottom line. Iconify focus on the one thing you truly care about – the elevation of your brand and all that happens as a consequence – greater ROI, larger market share and sharper competitive chops. All our creative branding efforts concentrate on the outcome of greater brand love, increased loyalty and louder advocacy.

We help you to do this by building and retaining resonance. This means reviewing all aspects of the product, business and performance through a customer experience lens to facilitate the aligning of initiatives and strategy, to build in resonance. We will help you to develop concepts and ideas that embody the vision and ambition you hold for your brand and your people, that encapsulate the sum total of the capabilities your organisation should encompass.

At the heart of successful brands is purpose, strategy and an ambition for processes that deliver. Get branding advice and guidance to generate a brand of distinction that goes beyond the creative and transcends the visual with Iconify's Brand Creative Services.
Branding Methodologies

In delivering our branding and creative services, we use your business’ brand values and identity lessons to start to create a visual framework for depicting and representing the psychographic case for your brand and its products, translated through our branding methodologies.

Our branding methodologies also seek to honour your customers by understanding who they are and what your brand means to them on several levels, and how reinforcing these themes can propel more customers to buy in to the brand’s products, which act as bulwarks for when the brand is navigating choppy waters. After all the ultimate aim of brand creative services is to help to manage risks – risks of not being distinctive or specific enough to be the first or best answer to what your customers think they need.

Brand Identity

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Branding and Marketing

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Brand Communications

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Industry and Competitor Research and Targeting

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Idea Generation

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Marketing Campaigns

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Positioning Strategy

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branding advice and guidance is strategy at its best.
Branding Advice and Guidance

Branding your business is one of the most important and most challenging activities of setting up, sustaining or relaunching your business, either as part of a rebrand due to strategic imperatives or business change. Branding advice and guidance on what to do and which things to prioritise to get your business the position and power you envision. We can provide you, not just with initial branding advice but also help you with brainstorming and outlining a roadmap all the way from the get-go to launch! 

Our Holistic Approach

Get seen, get heard, get digital and be transformed
Our Creative Consulting Approach

Big problem, small problem, not sure what the problem is. Or big idea, no ideas, big opportunity or ‘what opportunity?’ Whatever the situation, we partner your business from start to finish, to fully articulate the situation, find the answers and the right, bespoke solution. Iconify Consulting and Creative use is a holistic approach ensuring there is a brand to business function that connects your brand imperatives to your business initiatives, thereby creating integration and synergy in a fully brand aligned business.

Traditionally, there’s the work going on for your brand in the marketing silo, and there are the business and IT problems being addressed out of sight of where the brand work happens, and with no cross reference between the two. Where do they meet? Here, at Iconify. Iconify help you translate your brand imperatives into business strategy and to align that strategy with what actually happens on the ground, in your day to day operations, using a holistic approach.

At Iconify, brand strategists, transformation and change experts, software development experts, product design gurus, branding black belts and digital transformation specialists can weigh in to help our clients discover or recover resonant brands but nobody can fully identify or resolve any issues just by looking  at it partially and you don’t want patches, however bespoke!

That’s why we love the phrase ‘end to end’, because this process is a journey, a marathon, not a sprint. The mix of skills from our team gives us the edge, energy and inspiration to get to your company journey’s end, successfully.

The Iconify team have a depth and breadth of experience doing great work for a range of organisations, from startups and SMEs to world leading companies for like Goldman Sachs, HSBC and British American Tobacco. We’re ready to bring our difference and bring you the brand or business transformation you are after, and we are waiting on 02091919008.

the whole nine, the whole journey
Diversity for Solutions Excellence

Diversity is at the heart of excellent problem solving, innovation and drives our holistic approach to achieving integration and synergy between your brand and marketing activities and your business processes and people. It’s the mix of skills, backgrounds, abilities, views and the exponential creativity this begets that makes all the difference that you are going to need.

Come if you love diversity – we truly believe that our greatest strengths are in our diversity, with a great mix of capabilities and cross sectoral backgrounds, and that we are passionate about this work. Some of us are extremely creative, some are more methodical than others and we employ pragmatism where it’s called for. We love innovation but we really also love common sense. We love flexible, digital and virtual so you do not need to be in the room for us to talk. As we have worked with global organisations, we are very used to talking to geographically disparate teams to develop exceptional strategies for brand enrichment and transformation success.

At Iconify, we love problem solving and fire fighting. We are here to help your brand and business thrive and survive. Whatever the landscape becomes and wherever your journey takes you, we help you safeguard your brand’s resonance and integrity.

We do this by being honest about what we believe you should do and what you need to know and hear. We will never just tell you what you want to hear, unless it is true. Straight up, straight through, straight truth. We give you the whole nine, the whole journey.

And size doesn’t matter to us – big companies and really small companies who want the expertise and the diversity we can leverage to solve your problems creatively and comprehensively are welcome to benefit from our holistic approach. Connect with us today! 02081919008

For the integration and synergy of brand and business

The whole nine, the whole journey – we tell you truth and we solve the real problems, holistically.

Solutions Excellence

To be fit for purpose, requirements for solutions must be clear across the board and collaboration must be total with your business.
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Advisory

Constructive listening and extensive experience of a range of problems help us understand your business, to provide advice, insights and options.
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Implementation

We preach but we practice too and have access to the brightest minds and the specialist experience that you need to execute on your innovation strategy.
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Assurance

We pride ourselves on working under strict controls, using proven methodologies and protective governance for excellence and validation.
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Our Proposition

Let's help you make it happen
The Proposition

Our Proposition – Create a brand that makes an impact

We have a proposition for you – let’s create an amazing brand. What’s going to make it amazing? We’re going to differentiate and position it correctly, build power in through capability and bake resonance in through purpose and people, making use of digital marketing to engage with your people. Your brand is a promise. Your promise is a position in the marketplace, a distinctive star in a galaxy. How do you twinkle? How will you shine? We help clients acutely and accurately define and appeal to your target market by helping you keenly identify and differentiate your core offering.

Then we help you craft a resonant message to shout about your brand using a range of channels and innovation, with digital transformation and innovation at the forefront of brand communications.  To help you keep your shine, we provide guidance to identify the gaps in your operations that may compromise your customer experience and build internal and external campaigns that will help you keep your brand’s promise every time.

Brand Strategy and Digital Marketing Matters

Risk Management and Preparation for Adversity

We work with you to prepare your processes and operations for when things go wrong, stop working or a new situation arises. We help clients optimise operational responses to meet upcoming risks and challenges adequately, so you can recover strongly, reassert stability and shore up your brand against exposure to negative social media or press.

Change Management Proess in Transformation

Drive delightful CX

Business Transformation is fraught with risks but managed well, is so full of the potential for great reward. Iconify analyses your current practices for opportunities to improve brand resonance through the targeted use of technology and transformation of the processes that underpin your business and contribute to your customers’ experience of your business.

We focus on how your customers perceive all engagements with your brand, and transformation of the technology that drives your processes and propels your full capability. All transformation is evaluated through the prism of its power to enhance the impact of your brand and deliver delightful  customer experience to your customers.

The Challenge

subtitle
The Brand Resonance Challenge

Successful companies understand the desirability of resonant brands to claim and retain market share, and our clients value their brands highly because their position and power in the market is inextricably linked to their brand.

They understand that for their customers, the brands themselves command deep and complex psychological and emotional attachments. Attachments that are near impossible to replicate or duplicate. They know that the value of a resonant brand is priceless.

The variables are numerous – from how your company runs the day to day, the degree of seamlessness and efficacy of your technology, how it interfaces with your business operations, how innovative and agile your company is in adopting change, to the commitment and the interest of people you employ to represent the brand and the way they handle exceptions and disaster events and how supported your staff and customers feel – all these factors are critical to your brand’s performance in the market place and on maintaining your grip on your competitive prowess.

This is why we believe that transformation must be undertaken with the protection, enhancement and promotion of the brand at the forefront of all change considerations. Procedures to address all permutations of potential and catastrophic risk scenarios must exist through all key operations, with the right mix of actions, communications and PR for adverse or catastrophic events planned, implemented and rehearsed, ready to be deployed to palliate the impact of any such events, no mater how unlikely.

Iconify exist to close this gap – to help your company positively and directly link critical activities that are potentially hazardous to brand performance as part of transformation programmes to provide an extra level of assurance to programme delivery that safeguards brand integrity and resonance.

However, it sometimes takes very little to break the loyalty to your brand – the brand’s exposure in every customer interaction forms part of the customer’s overall experience. Transformation programmes routinely overlook the impact of internal operational processes, their structure and sequence, on the customer experience, which can be significant especially when things go left, and events and media reports threaten the resonance of your brand. Processes and operating models, produce silos and experiential vacuums for your biggest asset, your customer, who should be the ultimate focus of all transformation, whether the transformation trigger is regulatory, operational or otherwise. Omissions, actions or lack thereof, from front line staff, due to lack of knowledge or training, failure of a support function or lack of information; or the lack of an adequately scoped and enriched risk management plan are common examples of events that can and do, erode brand loyalty and power imperceptibly, sometimes irreversibly, by degrees.

Strategic brand consultants for building brand awareness, brand visibillity and building brand power.

Resonant Brands

Creating resonant Brands
Find Resonance

Your brand is a promise and how well you keep your brand promise determines whether yours is a resonant brand and the right strategic brand consultants should devise brand equity strategies that incorporate your brand personality with brand visibility strategies that will be instrumental in getting brand love and loyalty. Resonant brands will grow and eclipse their rivals. Your brand promise is a position in the marketplace, much like a territory. What you represent in the market to people that you want to influence and move, is attributable to how accurately, acutely and completely you can appeal to that target market. What brand visibility strategies should be employed? How compelling can you make your message? How well can you enable customers to believe you can give them what they want and how well will you deliver on that?

Our objective is to iconify your brand, promote what you stand for and enhance your place in the market to make your brand resonant, because iconic brands are resonant brands, who rule their territory. The idea of resonant brands derives from Keller’s brand resonance building block that suggests that resonance is the strength of a customer’s psychological engagement with the brand and the steps to how this is formed. Performing these steps lead to differentiating, brand resonance and gaining brand power. Remember, resonant brands are the ones that garner brand love and loyalty.

We believe that resonance is brand power, that sustaining resonance is about preparedness and dynamism, and the constant polishing and promotion of the most effective parts of your business. Adverse events can cause some resonance to be lost but as strategic brand consultants who also consider risk and readiness, we are uniquely able to help you prepare for such eventualities and also pinpoint opportunities for readiness and improvement so that your resonant brand can keep on shining.

Relevant
Resilient
Relatable
Robust
Remarkable
Purpose
Authentic

Problems we help our clients solve

We help our clients Iconify their brands by creating or reinforcing resonance in the following ways, to name a few.
We Need A Vibrant New Brand

We generate innovative and data-driven ideas with diverse teams that look beyond the surface

We Need To Manage Change

We manage the change you must make to inadequate operations and outmoded, immature processes.

We've had or need a Culture Shock!

Shake up your brand and innovation culture through internal engagement and innovation capability.

We're a LITTLE LOST ON DIGITAL

We’ll help you start the digital journey and plug only the gaps you need to for now and the future.

We need effective communications

Craft compelling messages across web and social media that will reach your audience and move the needle.

We've had or need a Culture Shock!

Shape your brand experience by empowering and training staff to be brand ambassadors and protectors.

We need Boss branding

Fresh and Fierce. The heart and power of your brand, translated to design, a dynamic visual identity.

WE'RE READY TO FOCUS ON OUR PEOPLE

Address the training your people need, and implement policies and capabilities with reference to your brand values.

We need a Brand Playbook

We’ll go full brand hack mode to define your  brand strategy, build your web presence,  image and story.

We crave greater visibility and creative solutions

SEO to social media, we tell stories that travel and narratives that captivate with PR focusing on your uniqueness.

We need greater growth

We conduct research and compile the requisite data to get a better understanding of your markets and opportunities to identify opportunities for growth.

We need great SOFTWARE

You’ll work with great people who get your business & challenge, provide great solutions and write great code!

everything your business does
Constitution of Resonant Brands

Resonant brands do not spring fully formed from  a great idea and colourful branding. Those are just never sufficient to get brand love and loyalty and of course, power. They are the result of focused brand strategy, continuous business improvement with optimised technology and tight alignment of all that happens at the front end through staff interaction with customers and customer experience. Brand resonance and the resultant building of brand power, is a result of an end to end cycle of operations and brand interaction with its audience and how change is managed in the organisation.

  • Brand Aligned Business Strategy
  • Brand Communications
  • Optimised Operations
  • Branding
  • IT, Software and Digital
  • Engaged Employees
  • Innovation
  • PR and Risk Readiness
  • Brand Strategy

Brand Building and the Heart of Your Business

At the heart of brand building is the requirement to integrate and synthesise brand strategy  – positioning, purpose, principles to create an authentic and resonant entity. Getting this right is the blueprint for building brand power. 

With our strategic brand consultancy, new brand creation or refresh is at your fingertips for a holistic and strategic brand that can capture brand love and loyalty and shore up brand equity. For a sustainable brand, we focus on the business as well as the brand, aligning both brand and business strategy.

A brand building process is going to be one of the most important things that a company can undertake in the competitive stakes, and will be increasingly important in the coming years, so any effective brand building process will need to incorporate shrewd brand visibility strategies.

 

What Does It Mean to Build a Brand?

As strategic brand consultants, you can trust us when we say, it’s really not just about brand logos. No matter how beautiful your brand logo is, it is not sufficient to differentiate you or by itself function as a brand visibility strategy that will get your business where it needs to go. Brand is important for moving forward to increase brand awareness and visibility.

 

From a brand asset perspective, a recognisable, well regarded and even loved brand is the diamond standard and is irreplaceable as a guarantee of the brand promise, quality and calibrated expectations. Small to mid-size businesses are frequently competing with bigger brands who have bigger budgets to spend on advertising to entrench their position and supremacy so smaller rivals must build up a strong brand personality and awareness in order to keep competing, even if their target audiences differ somewhat because brand recognisability also means that people prefer them as a substitute, even when the first choice was for another brand. Brand differentiation is critical to and drives brand awareness, which is the first stage of building brand power.

Brand love and loyalty come from brand awareness and visibility

Quick Brand 101

Your brand is the sum total of everything your business stands for, does or doesn’t do and the position you occupy in the minds of people who know of you. It’s the qualities they associate you with and. this has nothing to with the features of your product or service but primarily with how your product/service makes them feel. The power lies in the fact that it can command a premium for your product or service. The sum total of your brand contributes to your brand reputation, your Brand equity and the power of your brand.

Consistency of communications, customer experience and service are critical to customer perception. It takes time and strategy to build a brand and that’s why long range vision and endurance are so important. With the right planning and preparation, customer engagement can be increased and enhanced to improve advocacy and sales.

Brand building

Brand building is the process of developing the shape of your business’s brand through discovery on what your purpose, positioning and principles are with the aim of positioning your business in the market and in the perception of your customer and building awareness on that basis. Differentiation is critical to that process but digital marketing – SEO, SMM, Email Marketing and PPC have changed the game. As useful as these advances are, without the relevant brand discovery, development and strategy process, these processes will not deliver the desired outcomes. They are valuable adjuncts to formal and fundamental foregoing. With the work done properly, which with us your strategic brand consultants, it will be, building awareness can help enormously to garner brand awareness and visibility. Give us a call today.

Strategic brand consultants for building brand awareness, brand visibillity and building brand power.

Our Vision

NO LIMITS
Iconifier Manifesto

Purpose to Process to Promise – Our Superlative Vision

Our vision is to build the iconic brands of the future through fusing business and technological capability with brand strategy to create irresistible resonance to your target audience and fulfil your brand’s purpose and promises. Our purpose is to make our clients business better by making their processes work better, their people work smarter and be engaged as the primary ambassadors of the brand. Our ambition is that you will win or steal your customers’ hearts, delight them, keep their love, give them more, beat off competition, win in every interaction and in the market share stakes.

We want to build new exciting brands of the future that will catapult our ambitious clients’ offerings to enduring brand love and loyalty. We want to produce outputs that give our clients a definitive and distinctive edge. We exist to nurture brands into authenticity and resonance and the journey to be iconic in their fields. We do this by focusing on brand purpose-led business architecture and business operating models.

We partner with you to uncover your target customers’ underlying emotive, psychological and lifestyle imperatives and uncover their underlying needs and motivations. This compelling vision drives our approach to all work we do for clients. We can always see the oak tree in the acorn and know what it takes to grow great and strong.

We translate those into facets of your brand’s story and map them to the most critical parts of your company’s operations from a non-functional, customer perspective, translating the insights gained into better processes, improved and innovative technology and elevated brand outlook.

Internal Brand Engagement for Brand strength

We believe in the genius that comes from heterogeneity – in people, their backgrounds and specialisms, their culture and perspectives. We pursue diversity as a strategy to create the capacity for transformative ideas and innovative approaches. We do this because we want to produce outcomes for our clients that are edgy, fine and remarkable.

Why? Because our clients are passionate, hopeful and in love with their business and ideas about what it can become, how it can grow. ‘You need your target audience to catch that love and passion too – to give them a reason to internalise it. Your brand has got to personify and nurture this attachment. For that, you need a team as passionate and driven as you are. That’s Iconify. It’s our mission to ensure your passion makes it into your vision and purpose.

Call us – 02081919008.  We’re ready.

our MISSION
To make your brand resonant

We’re on a mission to bring diversity, fun and difference to creative brand consulting. We want to be an inclusive company working across a spectrum of sectors and business with as diverse a team as we can take on, because we have no doubt that  brilliance and differentiation will consistently come from heterogeneity, new perspectives and mixed teams.

Our systems thinking, wide ranging training and breadth of exposures to different industries and projects will deliver uncommon flair and flavour to our clients. We want you to come if you love difference, come if you want people that are unafraid to look through different lenses, push the boundaries and be open. Come if you are want to work with business that is completely different from everyone else out there, purposefully and intentionally because diverse teams are proven to be the most effective. We are different by design. It’s 0208 191 9008 to see how different.

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