Awareness and Visibility Await
With brand communications, inform, influence, seduce, enrich and extend your audience, your brand and reach. These are all goals your business could accomplish with the communication of salient and timely information to your different stakeholders, through appropriate and available channels. Brand value is predicated on the power and compulsion created by strong brand recognition and attachment, and by the attendant loyalty. Brand power is increased and sustained through relevant brand communications.
At Iconify, our mission is to iconify your brand, through innovative thinking and deep insights into what your brand wants to stand for. Then we ensure that you are seen and heard using the right and regular communications your stakeholders need. We come with open minds about how we can make this happen, in a way that is in alignment with your purpose and your vision.
Be Seen and Heard
Passionate, talented and committed in equal measure, we pair your business with the right team with the right mix of skills for your particular sector and business profile in order to closely meet your unique challenges. Creating a transformative brand comes from the inside out, back end to the front end and everything in between. Transformative brands change people’s minds, lives and attitudes. Opportunities and risks in equal measure abound but the importance of is unavoidable and should be planned on a multi channel basis, always configured to show off and celebrate your brand’s difference, value and unique attitude.
Rise above the noise
Our Communications & PR teams are obsessed with creating impactful campaigns and are skilled in defining and sustaining brand reputation specialise in articulating strong and emotionally accessible messages to influence the audience for whom they have been built.
Creating a transformative brand comes from the inside out, back to front end and everything in between. Transformative brands change people’s minds, lives and attitudes. We help form the messages that create the impressions your brand needs to get attention, raise and capture awareness, maintain interest and visibility and influence buying behaviour. Opportunities and risks in equal measure abound but the importance of planned and multi-layered brand communications is undeniable. We guide businesses in the process of deciding what should be pursued, always configured to show off and celebrate your brand’s difference, value and unique attitude.
Iconify helps you to define brand concepts, and refine these to ensure that your core beliefs and values are aligned with the primary concept, and the purpose of your brand. Crucially, we then help you plan and execute on these ideas to mobilise the power of the concept. We will work very closely with you to ask the questions that must be asked and challenge you to validate the answers, strip back the ideas to extract the core value in them and test them against your purpose.
There are several tests we apply to an idea in order to verify that it is resonant – is it relatable, is it unique, is it persuasive and ‘so what?’ Once we have a clear steer on the fundamental and transformative brand idea, we work with you to develop a brand strategy. We can also work with you to build a business model and plan operations that are built around delivering a customer experience that lives up to your brand promise. We’d love to discuss this with you. Call now on 02081919008.