Branding design is critical to distinctiveness and brand identity. From logo design to other collateral you require from a creative agency when creating or refreshing your brand, we can help you make the leap from vision to reality for your brand identity design.
Brand Versus Branding
Our job is to define how your brand as a whole can be differentiated. Why? Well, you win the battle of your customer’s attention, brand love and loyalty by being differentiated.
This is nowhere more important than in highly competitive domains.
Branding design that delivers on your brand identity is just the start, but it’s critical. A logo design with layers, a strapline or slogan that sings, colourways that help to capture imaginations and imbue meanings. All are crucial components our brand design agency create for your business.#
But there’s much more that we can do. The services we offer- from the brand design of logos to look and feel and other creatives, refer to the what, why, how and who of your business.
‘Branding’ refers to the process of creating the visual and auditory cues and artefacts that form your projected image and visual representation of your business’s brand identity. It is the tangible output of successfully and comprehensively investigating and articulating the ideas and ideals your business stands for. The ‘look and feel’ and tangible artefacts produced, adhering to guidelines created as a result of the initial inside out analyses on your business, is Branding.
Our creative design agency process ‘personalises’ your brand.
Once we have access to your purpose, mission and drivers and understand your points of difference, the brand identity design work begins. It could start with a logo design but may center other elements.
Having developed your brand through research, we would know who your customers are and can focus on how we catch and keep the attention of these customers. Hence, the visual identity is at the centre of your brand marketing, which is crucial. This is done with a view not just on building a strong visual identity but also on maintaining a strong emotional connection.
Once we have the edge of knowing the brand’s consumers and about what will resonate with them, we work to design your visual (and verbal) branding, and produce brand assets, style guides and colourways/colour scheme and other brand elements with clear agreed instructions on how they should be used to create a strong visual identity, and ultimately, a desirable brand image.
Contact us to discuss now how we can help your company.
Naming, verbal branding and brand communications
We never forget that you are in the battle to get into the minds of your target prospects, hook in and stay there. In an overcommunicated world, there must be some strategy to find and attract your tribe. Your tribe are the customers who perceive your offerings as indispensable, differentiated for them and even worth paying a premium for. Their perception of the quality and completeness of what they get from you is entirely validated in their hearts. They start telling your story to themselves.
Brand Communications focus on how and where you interact with your audience to continue to consistently foster and reinforce the meanings your brand represents.
Your branding is the coat of arms, the calling card, the team uniform and the rallying cry of your brand.
It’s the tangible form created from all the key drivers and factors of your business. If our Inside-Out Brand Strategy looks at why and how you get seen and heard, your branding is literally what is seen and heard.
Design is driven through brainstorming and other group processes, whether you are a new or brand seeking a new brand look after the repositioning. Whatever your journey reason is, one thing we can promise you is that you will get seen and heard. We’ll bring your branding up a notch.
Executing the ‘Inside-Out’ Insights
Using the lessons learned from our Inside-Out sessions or building a perspective from scratch about your brand values and identity, we create a sense-based, tangible (visual/verbal/tactile/olfactory) framework for depicting and representing your business offerings through the branding. Using as many practical touchpoints as it is possible to, we create a world of branding that is the vehicle for delivering your brand message and promise to your tribe.
Fundamental aspects of branding are pinning down your target segment to drive the design of your visual identity and the crafting of segment appropriate messaging and storytelling.
Our branding methodologies also honour your customers by understanding who they are and what your brand means to them on several levels. Reinforcing these themes can propel more customer buy in. These factors all act as bulwarks at challenging times when communications should be tailored to help manage perceptions.
Any marketing campaign will require some market research and use online marketing distribution channels. Digital marketing and social media considerations are central to communicating your brand. Your brand assets and messaging must be optimised to all different channels, once we have developed your branding.
Do you know who you are targeting for your business? Do you know how to appeal to their emotions and their likes and dislikes? Are you standing out in their minds or just in yours? We develop marketing strategies and campaigns that increase brand awareness and visibility. We signpost interaction points to your customers for your brands and that are geared, ultimately to satisfying customers at some level – a desire for information, validation or inspiration.