Why Brand Strategy
Brand Strategy is about capturing brand love and loyalty, building the resonance needed for consumers to form strong and enduring attachments with the brand. The brand strategy process encompasses the principles, purposes and values running through what you do, why you do it and why it means something to people and how that translates to how you do what you do.
We call our method Inside Out Brand Strategy, where we work hard to find and connect everything we do to your brand’s purpose.We will reframe your brand story and what your offering means to your customers and if your brand makes them feel valued, using our STORIE framework. This means we are interested in how well your business functions and people working for you are truly geared up to deliver on your promise, according to your values.
The Meaning of your Brand
What does your offering mean to your customers? Our branding methodologies seek to honour your customers by understanding who they are and what your brand means to them on several levels, and how reinforcing these themes can propel more customers to buy in to the brand’s products, which act as bulwarks for when the brand is navigating choppy waters.
What we do
There are a number of approaches we can use to help clients set or reassert your brand vision and create a strategic plan to implement it. We will help you make purpose driven, brand led decisions and fine tune options on your target market, strategy and new ideas to realise higher ROI, stronger and more resonant reputation and clarity on CX improving activities. Our goal is to concentrate focus and gain clarity on your company’s core strength, vision and evaluating the current business and operating environments to realign the brand process to match its purpose and vision and create a roadmap to amplify brand love, power and loyalty.
Post mergers or acquisitions, the attention required for your Brand architecture, is to unify brand strategy and align positioning and prioritise activities to realise any marketing efficiencies must be top of mind. We will help you with internal and external research and with measurement and evaluation to create a sound basis for program of work to create or increase brand equity, and to calculate ROI.
As a hybrid organisation, we can provide both consulting and creative capabilities and bring the necessary skills to arriving at the right mix of solutions to create the seamless brand strategy you need. Drive your brand architecture and propel your consumers to love and passion.