Strategic research and positioning. Creative brand design. Innovative business consulting. Iconify combine these elements to deliver effective brand development. With the goal of building resonant and responsive brands fit for ever changing competitive and technologically dynamic modern business landscape, our brand services run the full gamut of solution provision that a new business would need to make a splash or that an established one could utilise to renew, rejuvenate or extend their market position and perception. Brand development is just as important for a small or new business as it is for those who are scaling or larger and transforming.
Our brand development strategies encompass a range of services that make building your brand as much about gaining and using insights as it is about building the image desired, based on those insights. Services defining your brand’s purpose and values, identity, using ideation for brand naming processes and the creation of strong straplines and collaborative idea generation for marketing and brand communications. We are highly creative and combine this with strategic vision and expertise in branding and design, and leverage the input of cross functional teams.
The challenge and thrill of developing a new brand is one big reason we really love the work we do. Uncovering of layer after layer of possibility and the fresh opportunities it presents for expression and differentiation is something we never get enough of and why we really love the brand development process.
The journey to make a lasting statement about your brand and creating a successful brand, starts with an idea but the purpose of the brand starts with your product or service offering. We work to pinpoint the relevant market segment and identify their unmet wants and needs in order to articulate a strong offering and pitch of about your brand’s value. Your brand’s message should encapsulate that value in emotional and benefit terms.
Ideas are catalysts for the deployment of huge potential. Finding the idea that encapsulates your difference and ambition for your brand, that can engender brand passion and has the stamina to stay sustainable, is precious. It’s also central to building your brand. The ability for that idea to be easily expressed is also important but the process needs to be accessible and done in as open a manner as possible. We focus on the big picture, the concept and the mission to describe it visually as well as literally, in order to touch and move, influence and inspire or provoke and divide.
Ideas. They could be where we start but they are never where we finish.