Brand Communications and Challenges

Solving brand challenges with strategic brand communications

Brand communications and challenges associated with it are common across every industry with the need to create a consistent, resonant brand message, visual and verbal branding and memorable brand assets across all communication channels.

We meet these with a range of strategies designed to strengthen your brand message and increase visibility positively. Powerful brand ideas underpin differentiated brand building and positioning and direct the development of brand assets. Getting these right help to grow your business, which is the point of everything, and an effective strategic brand communications strategy is imperative to reach and move the target audience. People respond to the visual and verbal branding optimised for their needs and attention.
With that in mind, there are many specific kinds of challenges that brand communications can help to solve.

As your brand strategy is crystallised and your brand’s uniqueness is distilled into a series of brand messages, it is necessary to consider how you ensure that the brand image you have spent time and money developing can be protected, leveraged and communicated fully, to effectively and compellingly to reach, influence and move customers to action, using traditional and digital methods to attract and impel the target segments of your business.

We start with an overall strategy, marketing communications that convey your business’s marketing mix with the fundamental purpose, principles, proposition and personality with consumers and stakeholders.
Partnering with you, when you need a brand communications agency to address specific challenges your business may face from time to time, we ensure your company’s value, however it is defined, reaches your prospects but also that the process of ensuring that all messages that go out about your business stay authentic and consistent even when conveyed to different target segments with variations for different personas.

It doesn’t stop here, but also encompasses the kinds of communications new companies or those seeking funding or wanting to raise the profile of a new technology, for instance, may need. Visual and verbal branding is more important than ever for use in social media, video content and PR that’s aimed at the public as well as stakeholders, investors and competitors.

Find and reach new markets and customers

We review business data and strategy, we determine actions for attraction and engagement goals, while maintaining the connection and loyalty of your core base. Using research methods, we develop a roadmap to identify new segments and craft messages that will align with their world views, and give insights to create or change relationships and cause prospects to adopt your offering.

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Pathways to incredible branding

We exist to build brands and love to come up with great brand ideas and the attendant communications. Brand communications is one of the most fundamental ways of growing your brand, your brand presence and legitimitising your brand position.

Creating a transformative brand comes from the inside out, back end to the front end and everything in between. Transformative brands change people’s minds, lives and attitudes but the communications deployed make the difference between good and great. We have helped customers with different challenges with strategic communications and brand assets.

Drive brand awareness and visibility through purpose

If differentiation enables competitive positioning and strategy, distinctive messages and storytelling are crucial for building your brand. Create and improve brand communications and build marketing messages to increase brand awareness and visibility of brand and purpose.

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Find and reach new markets and customers

We start with the offering, define a purpose and create a story your audience will believe - and love. Understand your segments and send the right message.

Create and improve brand communications

Creating value with original ideas that capture opportunities to improve consistency, range and brand strength on a multi -channel strategy.

Create a fresh and distinctive new brand identity

Encapsulating the essence and the aura, present and the future in the creation of logos, identity and creative assets.

Find and reach new markets

Reviewing the business data and strategy, we determine which actions need to be taken in support of attraction and engagement goals, while maintaining the connection and loyalty of your core base. Using research methods, including interviews, we develop a roadmap to identify new segments and craft messages that will align with their world views, and give us the insights to create or change the relationships and cause new prospects to consider adopting your offering.

Create and improve brand communications

Create and improve brand communications and build marketing messages to increase brand awareness and visibility of brand and purpose. If differentiation enables competitive positioning and strategy, distinctive messages and storytelling are crucial for building your brand.

Fresh and distinctive brand identity

Create a fresh new brand identity that is distinctive enough to be noticed in the crowd and that telegraphs the values of the business that your prospects anticipate and desire, based on research and applicable trends, in order to reach new segments.

Communications

Opportunities and risks in equal measure abound here but brand communications is important. This phase of brand strategy should not be avoided but it should be planned on a multi channel basis and should always be configured to show off and celebrate your brand’s difference, value and unique attitude.

Click here to find out more about how we can help you with your brand comms or call us on 0208 191 9008.

As Sheryl Sandberg recently noted, brand success can be directly attributed to having the right creative message and story and should constitute a greater proportion of marketing efforts.