A  Comprehensive  Guide on Logo Design from Holistic Brand Experts Learning how to design a logo as part of  your company’s  branding is possible  if you can apply the requisite elements of the logo design process and the acceptance that although a great...

The Brand Naming  Conundrum The Brand naming process is  a fundamental part of brand building . It’s challenging and it can be quite emotional especially when people consider that they are naming a company or a service rather than a product.  When it...

How to get Fit, High Quality Software As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high quality software and applications and finding a  fantastic software development company....

  Transactional to Transformational Thinking – the value of CX While studying for my first degree, a recurring theme in my Management modules, was better customer service as a way of being more competitive, with a massive upsurge in the late 90s of paying lip service to customer...

An End to End Story Key positioning strategy considerations help highlight a radical truth. Your entire business is a story. To own your position, you need to define it then decide how it is translated into actions across your business end to end, so you can own your story....

Getting your staff to be brand whisperers, avid advocates and a fundamental part of your brand power is so important for building and sustaining a resonant brand that internal brand engagement should form a core component of your company’s brand strategy. It may seem possible to ignore...

Purpose Driven: Marketing What are the credible next trends in purpose-driven marketing? The drivers for the next trends, live in the distinction between purpose driven and cause marketing. When conflated, the brand is too elastic and unrelatable to other signals emanating from the...