Iconify’s brand management and business transformation blog is the place where we place articles on topics that are currently exercising us. From brand image and identity to the requisite capability building through operations and the ability to market through content, we have it all covered, and have pieces written by both our creative and technical associates.
Iconify’s brand management consulting and business transformation blog raises many topical issues about brand building, management and differentiation, of interest and great educational value to people involved in or interested in the world of both brand and business transformation, making much of how they are interconnected and how solutions in one area, are related to the other.
We have a unique and exciting approach to branding, and as consummate change managers and brand strategists, this brings you expertise that packs a real punch and takes a 360-degree approach to resolving your business problems.
The blog establishes thought leadership in the field of brand management relevant to practitioners and business owners in branding, marketing and transformation.
With a focus on building relational and resonant brands, our blog takes the concept of branding beyond the visual with our integrated brand strategy approach that changes the game to include prowess in the digital and technology space to harness capability and building brands of power and sustainable equity.
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The Context for Brand Transformation A strategic context for brand transformation is more necessary than ever as professional services companies like law, accounting and architecture firms begin to realise the importance of building a brand. The realisation that building a...
Brand Strategy as a Superpower When it comes to brand building, integrated brand strategy is a superpower that helps your business achieve its goals and address many of the most pressing concerns you might be facing. Business concerns we hear about the most centre around...
Brand Positioning Strategy and ‘The Battle for Their Minds’ Brand strategy and positioning recognise that as a business, as an aspirational brand, your business is in a battle for the consumers’ minds. Simply put, a brand positioning strategy is...
The Positional Elements of Brand Strategy Part 1 The Key to Successful Brand Positioning and Why you Need It Brand positioning is key to successful brand strategy because it drives everything from brand design to the business choices we make around, for example,...
The Ultimate Brand Strategy Process In this post, I share an infographic that represents our Integrated Brand Strategy Process, the ultimate brand strategy process for decision-makers, who must consider more than just marketing, design and creative aspects of the business. We...
Why it’s critical to have an integrated Brand Strategy to Create a Truly Resonant Brand Effective and successful Brand Strategy can be defined as an integrated and long term mix of business cases, objectives and holistic strategies that are aligned across the business,...
The Brand Strategy Intersects of Transformation You may never have considered the brand strategy benefits of digital transformation but the enduring factors of brand primacy, especially in competitive environments owe a great deal to the adoption of change and technology....