Leading Transformation for organisations with ambition Leading organisational change successfully is about vision and blending strategic brand imperatives with business objectives and benefits realisation. In order to improve performance competitive positioning...
You’re an entrepreneur, the CEO or Director in a company whose success defines yours but the writing’s on the wall and you need a killer business transformations strategy. Business Transformation may be overdue because technology is no longer fit for purpose and business...
A Comprehensive Guide on Logo Design from Holistic Brand Experts Logos should be like leaders – powerful, aspirational, striking and hugely ambitious, and as holistic brand experts, we know that learning how to design a powerful logo as part of your...
The Brand Naming Conundrum The Brand naming process is a critical part of brand building. It’s challenging and it can be quite emotional especially when people consider that they are naming a company or a service rather than a product. When it comes...
How to get Fit, High Quality Software As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high quality software and applications and finding a fantastic software development company....
Transactional to Transformational Thinking – the value of CX While studying for my first degree, the theme of better customer service (not customer experience yet!) was a recurring theme, with regard to earning customer loyalty and market share, although not so much explicitly...
An End to End Story Key positioning strategy considerations help highlight a radical truth’ your entire business is a story. To own your position, you need to define it then decide how it is translated into actions across your business end to end, so you can own your...