How a Software Engineering Mindset Could Break the Spiral of Failure Software engineering cultures have created many of the solutions and applications without which our lives as we know it, just wouldn’t be possible, just wouldn’t work. So it’s easy to see that the...
Get to know Digital Transformation! What? What does Digital Transformation mean for my business? Digital Transformation (or digitrans) could mean everything for your business depending on the challenges you are facing and your strategic vision, but there is no doubt it could...
10 Functions of a High-Performance Website Considering their unique challenges, it’s undeniable that the B2B websites of small to medium size businesses are a powerful brand asset and there are 10 powerful functions of a high-performance website that make it so, meaning...
How to get Fit, High Quality Software As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high-quality software and applications and finding a fantastic software development company....
The Answer is Purpose ‘What is brand purpose’, is a popular query so here’s a look at how to define your brand purpose, why brand purpose is important and how yours can be a purpose driven brand for our times. The short answer is that brand purpose is...
Brand Strategy and the Case for Digital Marketing Digital Marketing and Brand Strategy Synergies Synergies from digital marketing and brand strategy are obvious because while brand comes from the heart and love and purpose drives brand strategy, digital marketing and...
Define a Change Management Strategy – Describing and Documenting the change desired It’s sometimes much clearer to understand that change is necessary than it is to actually define it, and these 10 critical steps will help you define a change management strategy,...