How to get Fit, High Quality Software As your business grows and evolves, you will likely need to enhance, transform or replace your existing software, and there is a secret to fit, high-quality software and applications and finding a fantastic software development company....
To Boss Your Market, You’ve Got to Know It The importance of market research for businesses starting out or moving up, including small businesses is down to the fact that the data that research provides, is at the heart of much of what you decide to do with your brand....
How a Software Engineering Mindset Could Break the Spiral of Failure Software engineering cultures have created many of the solutions and applications without which our lives as we know it, just wouldn’t be possible, just wouldn’t work. So it’s easy to see that the...
The Purpose and Importance of Having a Brand Strategy There are so many reasons why you need a brand strategy, whether you are a start-up or an established business recognising the importance of a long term plan to establish a strong brand presence in your business landscape....
Get to know Digital Transformation! What? What does Digital Transformation mean for my business? Digital Transformation (or digitrans) could mean everything for your business depending on the challenges you are facing and your strategic vision, but there is no doubt it could...
10 Functions of a High-Performance Website Considering their unique challenges, it’s undeniable that the B2B websites of small to medium size businesses are a powerful brand asset and there are 10 powerful functions of a high-performance website that make it so, meaning...
The Answer is Purpose ‘What is brand purpose’, is a popular query so here’s a look at how to define your brand purpose, why brand purpose is important and how yours can be a purpose-driven brand for our times. The short answer is that brand purpose is...