The Context for Brand Transformation A strategic context for brand transformation is more necessary than ever as professional services companies like law, accounting and architecture firms begin to realise the importance of building a brand. The realisation that building a...
Brand Strategy as a Superpower When it comes to brand building, integrated brand strategy is a superpower that helps your business achieve its goals and address many of the most pressing concerns you might be facing. Business concerns we hear about the most centre around...
Brand Positioning Strategy and ‘The Battle for Their Minds’ Brand strategy and positioning recognise that as a business, as an aspirational brand, your business is in a battle for the consumers’ minds. Simply put, a brand positioning strategy is...
The Positional Elements of Brand Strategy Part 1 The Key to Successful Brand Positioning and Why you Need It Brand positioning is key to successful brand strategy because it drives everything from brand design to the business choices we make around, for example,...
The Ultimate Brand Strategy Process In this post, I share an infographic that represents our Integrated Brand Strategy Process, the ultimate brand strategy process for decision-makers, who must consider more than just marketing, design and creative aspects of the business. We...
Why it’s critical to have an integrated Brand Strategy to Create a Truly Resonant Brand Effective and successful Brand Strategy can be defined as an integrated and long term mix of business cases, objectives and holistic strategies that are aligned across the business,...
The Brand Strategy Intersects of Transformation You may never have considered the brand strategy benefits of digital transformation but the enduring factors of brand primacy, especially in competitive environments owe a great deal to the adoption of change and technology....