Often times, businesses have not done some of the initial and discovery work of brand creation and development with regards to defining the purpose and premise of the brand, yielding a clear and uncompromising picture of their positioning and therefore the perceptions they hope to project as part of their promise and as an enduring part of their story, which they impart through their messaging and brand personality. Therefore it is often necessary to do this work. Even when it has been done, research frequently leads to refining of this process in order to prepare new branding or other work preparatory to becoming a highly visible company or establishing expertise.
Branding Image and Identity Collateral
To get to the visibility required, everything must resonate. We develop all the branding collateral needed to be more visible, recognisable and recall-able. Everything from your slogan, your logo, look and feel and even naming, should you require it, is available.
We establish your story so, craft your pitch and determine points of narrative wherein the primary points are reinforced throughout the customer experience.
Across all channels, the message given, the language used, the personality evinced, the effect left must be right. Copy on your website or on your social media must carry on the narrative of your brand as a whole and we will help with the story told.
Your website is your digital storefront but its more than that. It’s the home of your brand and its communications and can also be a powerful tool for growing brand awareness and profits. We will create a website or adapt the one you have into a utility that will be more than just good looking but functional and high performance too.