Your brand is a promise and how well you keep that promise defines whether yours is one of the resonant brands. The brands that will grow and eclipse their forebears. Your promise is a position in the marketplace, much like a territory. What you represent in the market to people that you want to influence and move, is attributable to how accurately, acutely and completely you can appeal to that target market How compelling can you make your message? How well can you enable customers to believe you can give them what they want and how well will you deliver on that?
Our objective is to iconify your brand, promote what you stand for and enhance your place in the market to make your brand resonant, because iconic brands are resonant brands, who rule their territory. The idea of resonant brands derives from Keller’s brand resonance building block that suggests that resonance is the strength of a customer’s psychological engagement with the brand and the steps to how this is formed.
We believe that resonance is power, that sustaining resonance is about preparedness and dynamism, and the constant polishing and promotion of the most effective parts of your business. Adverse events can cause some resonance to be lost but we can help you prepare for such eventualities and also pinpoint opportunities for readiness and improvement so that your resonant brand can keep on shining.