Resonant Brands

Creating resonant Brands

Find Resonance

Your brand is a promise and how well you keep your brand promise determines whether yours is a resonant brand and the right strategic brand consultants should devise brand equity strategies that incorporate your brand personality with brand visibility strategies that will be instrumental in getting brand love and loyalty. Resonant brands will grow and eclipse their rivals. Your brand promise is a position in the marketplace, much like a territory. What you represent in the market to people that you want to influence and move, is attributable to how accurately, acutely and completely you can appeal to that target market. What brand visibility strategies should be employed? How compelling can you make your message? How well can you enable customers to believe you can give them what they want and how well will you deliver on that?

Our objective is to iconify your brand, promote what you stand for and enhance your place in the market to make your brand resonant, because iconic brands are resonant brands, who rule their territory. The idea of resonant brands derives from Keller’s brand resonance building block that suggests that resonance is the strength of a customer’s psychological engagement with the brand and the steps to how this is formed. Performing these steps lead to differentiating, brand resonance and gaining brand power. Remember, resonant brands are the ones that garner brand love and loyalty.

We believe that resonance is brand power, that sustaining resonance is about preparedness and dynamism, and the constant polishing and promotion of the most effective parts of your business. Adverse events can cause some resonance to be lost but as strategic brand consultants who also consider risk and readiness, we are uniquely able to help you prepare for such eventualities and also pinpoint opportunities for readiness and improvement so that your resonant brand can keep on shining.

Relevant

Resilient

Relatable

Robust

Remarkable

Purpose

Authentic

Problems we help our clients solve

We help our clients Iconify their brands by creating or reinforcing resonance in the following ways, to name a few.

We Need A Vibrant New Brand

We generate innovative and data-driven ideas with diverse teams that look beyond the surface

We Need To Manage Change

We manage the change you must make to inadequate operations and outmoded, immature processes.

We've had or need a Culture Shock!

Shake up your brand and innovation culture through internal engagement and innovation capability.

We're a LITTLE LOST ON DIGITAL

We’ll help you start the digital journey and plug only the gaps you need to for now and the future.

We need effective communications

Craft compelling messages across web and social media that will reach your audience and move the needle.

We've had or need a Culture Shock!

Shape your brand experience by empowering and training staff to be brand ambassadors and protectors.

We need Boss branding

Fresh and Fierce. The heart and power of your brand, translated to design, a dynamic visual identity.

WE'RE READY TO FOCUS ON OUR PEOPLE

Address the training your people need, and implement policies and capabilities with reference to your brand values.

We need a Brand Playbook

We’ll go full brand hack mode to define your brand strategy, build your web presence, image and story.

We crave greater visibility and creative solutions

SEO to social media, we tell stories that travel and narratives that captivate with PR focusing on your uniqueness.

We need greater growth

We conduct research and compile the requisite data to get a better understanding of your markets and opportunities to identify opportunities for growth.

We need great SOFTWARE

You’ll work with great people who get your business & challenge, provide great solutions and write great code!

everything your business does

Constitution of Resonant Brands

Resonant brands do not spring fully formed from a great idea and colourful branding. Those are just never sufficient to get brand love and loyalty and of course, power. They are the result of focused brand strategy, continuous business improvement with optimised technology and tight alignment of all that happens at the front end through staff interaction with customers and customer experience. Brand resonance and the resultant building of brand power, is a result of an end to end cycle of operations and brand interaction with its audience and how change is managed in the organisation.

Brand Aligned Business Strategy
Brand Communications
Optimised Operations
Branding
IT, Software and Digital
Engaged Employees
Innovation
PR and Risk Readiness
Brand Strategy

Brand Building and the Heart of Your Business

At the heart of brand building is the requirement to integrate and synthesise brand strategy – positioning, purpose, principles to create an authentic and resonant entity. Getting this right is the blueprint for building brand power.

With our strategic brand consultancy, new brand creation or refresh is at your fingertips for a holistic and strategic brand that can capture brand love and loyalty and shore up brand equity. For a sustainable brand, we focus on the business as well as the brand, aligning both brand and business strategy.

A brand building process is going to be one of the most important things that a company can undertake in the competitive stakes, and will be increasingly important in the coming years, so any effective brand building process will need to incorporate shrewd brand visibility strategies.

What Does It Mean to Build a Brand?

As strategic brand consultants, you can trust us when we say, it’s really not just about brand logos. No matter how beautiful your brand logo is, it is not sufficient to differentiate you or by itself function as a brand visibility strategy that will get your business where it needs to go. Brand is important for moving forward to increase brand awareness and visibility.

From a brand asset perspective, a recognisable, well regarded and even loved brand is the diamond standard and is irreplaceable as a guarantee of the brand promise, quality and calibrated expectations. Small to mid-size businesses are frequently competing with bigger brands who have bigger budgets to spend on advertising to entrench their position and supremacy so smaller rivals must build up a strong brand personality and awareness in order to keep competing, even if their target audiences differ somewhat because brand recognisability also means that people prefer them as a substitute, even when the first choice was for another brand. Brand differentiation is critical to and drives brand awareness, which is the first stage of building brand power.

Quick Brand 101

Your brand is the sum total of everything your business stands for, does or doesn’t do and the position you occupy in the minds of people who know of you. It’s the qualities they associate you with and. this has nothing to with the features of your product or service but primarily with how your product/service makes them feel. The power lies in the fact that it can command a premium for your product or service. The sum total of your brand contributes to your brand reputation, your Brand equity and the power of your brand.

Consistency of communications, customer experience and service are critical to customer perception. It takes time and strategy to build a brand and that’s why long range vision and endurance are so important. With the right planning and preparation, customer engagement can be increased and enhanced to improve advocacy and sales.

Brand building

Brand building is the process of developing the shape of your business’s brand through discovery on what your purpose, positioning and principles are with the aim of positioning your business in the market and in the perception of your customer and building awareness on that basis. Differentiation is critical to that process but digital marketing – SEO, SMM, Email Marketing and PPC have changed the game. As useful as these advances are, without the relevant brand discovery, development and strategy process, these processes will not deliver the desired outcomes. They are valuable adjuncts to formal and fundamental foregoing. With the work done properly, which with us your strategic brand consultants, it will be, building awareness can help enormously to garner brand awareness and visibility. Give us a call today.